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www.threehottamales.com

BLAIR & ZAKK WYLDE!

Dear ChiliPal,

So many things have been going on in Death Sauce Land over the last few months.
So much in fact that I could not explain everything in just one e-Mail. Over the next couple of weeks I will be sending out several additional messages covering many exciting topics.

Today I want to announce that Blair’s and Zakk Wylde have partnered in a unique line of “Berserker Brand” Hot Sauces. As I am sure many of you know Zakk Wylde has been The lead axe man With Ozzy Osbourne for almost 20 years and has an incredible following of millions of fans from around the world. I am very honored to be working with him directly on this project and was psyched to learn he has been a long time Death Sauce fan, not to mention a fellow Jersey boy. We will be launching 4 unique sauces in June 2008. These sauces will be available via www.extremefood.com and www.zakkwylde.com, Ozzfest, As well as many other major retailers around the globe that will be announced soon.

Take a look at the prototype of the label below as well as a message directly from Zakk. Again this is a very exciting event for Blair’s and we look forward to millions of new chiliheads joining us in using and collecting both Zakk’s sauces as well as my reserves. Enjoy the ride!

FEEL ALIVE!

Your ChiliPal,
PS: Please note it has just come to my attention that several hundred emails have been sent to me and were buried in my spam folder. If you did not get a response, please send and questions or comments to blair@extremefood.com and I promise to respond.
FROM ZAKK WYLDE:

“When it came time to choose a company to introduce a recipe of flavors geared towards my fan base, the Berserkers, only one company was considered: Blair’s.
So I made the call right away.
Blair¹s Death Sauce has taken first position in my rack of flavors for sometime, and it¹s been my go-to sauce for anything I’ve cooked, grilled or recently killed that needs that extra punch. The thought that I could build on that Blair’s tradition, and bring it to my audience is huge. And it’s getting bigger since we decided one flavor is not enough- so we’re going with 4 flavors to launch.”

ABOUT ZAKK WYLDE:

Zakk
Wylde’s tenure as Ozzy Osbourne’s axe slinging side-kick has brought him fame in front of a large audience over the past two decades. However, it’s Wylde’ rock band Black Label Society (BLS) that has brought him notoriety amongst a hard core crowd of music lovers known in Black Label’s world as Berserkers. The fans, who have Black Label Society chapters around the globe, wear their BLS colors with great pride. A musical gang of beer drinkers, they rally under the mantra SDMF, which means Strength Determination, Merciless, Forever. “It’s a tribute to family and God” according to Wylde. From 1999’s “Sonic Brew” album to the current “Shot To Hell” release, one thing is certain- Black Label Society’s recorded output has never disappointed rock loyalists.

Look for a new BLS album in 2009.

For additional information on Black Label Society please see:
www.blacklabelsociety.com

for
additional information on Zakk Wylde, see: www.zakkwylde.com

Black Label
Society is:
Zakk Wylde
Vocals, Guitar, Piano

Nick “Evil Twin” Catanese
Guitar

John “JD” DeServio
Bass

Craig Nunenmacher
Drums
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Extreme Food
PO Box 363
Highlands, New Jersey 07732

It’s Thursday morning, February 28. It’s also 4:30 am, 12 degrees, and the wind is kicking. We load our luggage into a friend’s car who volunteered to drive us to the airport (for a free case of beer, of course). We get to Newark airport and join the rest of the red-eyed zombies to be first-hand witnesses to the ineptitude of the Newark TSA agents. It’s truly is amazing to watch, kind of like a cross between “Stupid Human Tricks” on David Letterman and Ed, Edd and Eddy on the Cartoon Network. We get through the security, put our boots and belts back on, and head towards the gate. Cripes, it’s so early, the bars aren’t even open yet by the gate. Damn, not a good start. Let me qualify this statement. These trade shows are my vacations (for the past three years), and vacations are supposed to start with a beer.

We board the plane for the first leg of the annual Albuquerque pilgrimage. Our first stop is Houston, which will be my nemesis down the road…But I digress. The plane, to my unexpected and overwhelming joy, was nearly empty. Everyone was able to find a row of 3 seats and catch a nap. Even better, we arrived in Houston an hour early. Now this is usually a good thing, however, this being the annual pilgrimage to the Sandia Resort and Unsecured Casino, there was bound to be unforeseen problems. Well, now our layover was 2 and a half hours, instead of 1 and a half, ugh. At least the bars were open. We killed the time making fun of the people walking around in the airport, which is always a lot of fun. We grab a bite of some fast food, which always gives me gastrointestinal problems, and not to mention a lot of gas. While we’re eating our genetically-enhanced airport pseudo-food, we spot Captain Thom at the counter.

We greet each other and join them at their table for a bit. We’re on the same flight, and Captain Thom and his wife, being the awesome people they are, offer us a ride in their rental car to the Sandia Resort and Unsecured Casino when we land. What a great offer, as I really wasn’t looking forward to the Sandia shuttle bus, I wanted to get there before the show ended. Well, we board the plane and take our seats. As we sat, the plane became more and more and more full. Yup, packed flight. It’s amazing how many interesting smells get on a packed aircraft, most of them comparable to the fragrance of a back end of a sheep before shearing season. Of course there were a few cretin-like offspring, with the manners of hungry goats, but that was to be expected. As we sat there, a gentleman (and I use that term very loosely), began to sing, directly behind us. I’ve become used to this sort of behavior as of late, having to deal with the multitudes of people who are unplugged from reality and plugged into their iPod, so it didn’t really affect me…At first. The crooning turned to singing, which wouldn’t have been that bad, if the guy didn’t sound like a pregnant cat being squeezed in a vise. The plane departed, the singing picked up its pace and volume, and the cretin-like offspring began their ill-mannered, primate-like behavior. Myself and Maggie just looked at each other and started laughing, and joined in a duet with the moron sitting behind us. Only difference was, he was singing one song, and I broke out into a quite eloquent version of Motorhead’s “Orgasmatron”, quite funny.

By this point I began to notice something rather unusual. The woman sitting next to me seemed to be growing. I was in the center seat, always allowing Maggie to sit by the window (that’s just the kind of guy I am). I don’t mind being the buffer, but this woman began taking over much more than her allotted “room”. It was then that it hit, the gastrointestinal distress from the quasi-food we had at the airport. Ah yes, it was time to make my move! I unloaded a vast gastrointestinal cloud in my seat. Maggie looked at me with a look like Jack Nicholson in The Shining. I sat there and began to chuckle, watching the growing woman to my left begin convulsing. The man behind us stopped singing and coughed. All was well. Having had my revenge, even the goat children didn’t affect me anymore.

We landed, got our luggage, picked up the rental car with Captain Thom and his wife, and headed to the Sandia Resort and Unsecured Casino. We arrived uneventfully, checked in, and the bellboy and Maggie went up to drop our stuff in the room. I went directly to the location in which the 3 days of battle would take place. I was kind of psyched about setting the booth up, as we had acquired substantially more electronic goodies for this show, and we never did a dry run with all of it. I met up with Lynn (Devil Duck), who had waited patiently for our arrival, at the booth. When I looked, I initially thought Lynn did the unthinkable in goodness and had broken down our pallet. However, fear and madness quickly took over my psyche when I came to the realization that our pallet wasn’t IN our booth (oh joy!). With my head quickly filling with vile and quite reprehensible thoughts, I made my way to the delivery station. They stated to me the pallet had never been delivered. Folks, this is the FIRST time in my entire life I was at a loss for words. My mind was spinning, and before I performed a larynx removal on the gentleman with my bare hands, I called Maggie back in our room, as she had all the delivery information. I explained he will be dealing with my wife, as my patience had worn out, and I didn’t feel like getting a complimentary pair of shiny bracelets from the Unsecured Casino security guys. Soon after that, distant thunder could be heard, and the faint smell of brimstone could be detected, when all of a sudden, in the midst of a rage not seen since the days of the Vikings, Maggie (The Wife Unit, aka The Createss) enters! I softly told the gentleman when conversing with her, to move his hands very slowly or she will attack, not unlike a badger protecting its young. I walked away and watched my lovely wife verbally flay the skin from the bones of the delivery gentleman. Soon after that, she was told that the pallet would show up in a few hours. Way to go Maggie!

Well, with a couple hours to kill, and a large amount of evil adrenaline flowing through the veins, what else is there to do, DRINK! We headed to the “Single Screen Sports Bar” (things are a little different around here, I always thought a sports bar had more than one TV. But then again, this is the same Unsecured Casino that doesn’t allow alcohol into the casino area). Anyway, we met up with a number of vendors and others. Yup, there was MSK, in his glory! We put a few tables together and shot the sh*t, catching up with each other since the last time we all met. Chili, The Badgerland Crew, the Anchor Bar dude, Greg form Bodines, Lynn, and many others had a pretty good discussion. After a time, I felt it was time to check on the pallet. I strolled into the War Room, watching as most people were finishing up setting up their booths, and there it was, THE PALLET! It was now about 6:30pm, and we began the daunting task of setting up our booth. I thank Lynn and Greg from Bodine’s from the bottom of my cryogenically-frozen heart for their help setting up the electrical stuff, which is a majority of our booth. We were about 1/3 of the way done, when they promptly kicked us out at 8pm, knowing full well we had just gotten our pallet. How nice. Well, it seems the annual mis-adventures of the Sandia Resort and Unsecured Casino is once again definitely unfolding, and having already prepared myself, knowing what has transpired in former years, the Rod Serling-esque escapades are surely not over. My premonitions would turn out to be correct.

After all the excitement the first day, we really weren’t hungry. We headed to the infamous Unsecured Casino Bar, and proceeded to have a few beers. We met up with Greg and MSK and a few others. I asked MSK if he’d like to try the ZERO. I was half-joking, as I knew he had already had it in the past and it hit him like a lightning bolt, but to my amazement, he said ok. I put some on a cocktail straw, and with my standard evil smirk, watched in abject pleasure as he consumed it. His reaction made me scan the immediate area for a defibrillator, but the tears of painful bliss put my mind at ease. He rode the wave of capsaicin like trooper, but I don’t think he’ll fall for my ruse again. Many people went there own way that evening, and we soon found ourselves in the roof bar for a nightcap with the gentleman from Carlsbad Gourmet. We had a couple nightcaps, and headed off to sleep. While we were walking to our room, that I hadn’t been in yet, Maggie informed me of another Sandia Resort and Unsecured Casino nicety, we were given a lovely smoking room. Yeah, I smoke, but never in my house. The stench of our room was awful, and we inquired if we could change our room, but the boundless generosity of the resort would show itself again, and they said no. How nice. Well, realizing we were once more captives of the Unsecured Casino, we fell asleep in our own personal tar den.

Friday morning came, and I awoke to the acrid smell of many White Owl and Dutchmasters ultra-premium cigars. We got dressed and headed down to the infamous “Groundhog Day” breakfast. We consumed our breakfast, and off we headed to our booth, to finish what we were only allowed to start the previous day. Our Defcon Acolytes Miriam and Larry, and their little guy Remy (with his own 2-year old sized Defcon shirt) joined us. We set up the rest of our booth, and when we were finished, I headed back to our smoking lounge (room #548 for future reference) to morph into my alter ego, The Creator. It turned out to be a pretty good morning, it seemed many more retailers and wholesalers were drawn to our glowing booth, and many more contacts were made. Cheffy stopped by with a beautiful package of jerky, man I love that guy. If you’ve never met him, he’s got a heart of gold and an attitude to match. Lynn showed up with the dry ice the day before, and we once again we had the coldest beer in the house! It was a happy time, but we all knew that the Gates of Hell would open at 4pm, and the first wave of the biomass would approach. At about 3:45, I went to the smoking area for my final cigarette and white blindfold. As usual, many vendors were present as well, and a feeling of light-hearted levity filled the air. The first day is always like this, as everyone is still fresh and awake. We chatted, and then went back to our allotted parapets to lock and load, and man the battlements for the ensuing skirmish.

The Horn of Valhalla was sounded, and the Gates of Hell opened right on time. Friday is a little more frantic, as the biomass knows that everything is in stock, and most have made a list of what they want, and make their way rather quickly to sate their shopping lists. I was amazed at how many people I recognized from last year came to our booth. A few of them even gave me beers, thanking me for my return, now THAT’S what I call a nice gesture! Many had heard of the release of our new product, the DM MKII, and came in specifically for it. I happily doled out many cocktail straws, and watched in boundless joy as they joined in the chorus of pain-filled whimpers and tears. It was only 3 hours of biomass this day, and the time went quickly. It was a good day, as many friends came by to say hi and just catch up on things. 7pm came, and we packed up. All was good.

We went back to our olfactory nightmare of a room, changed, and then met up once again in the “Single Screen Sports Bar” and met up with a few vendors and friends. I wasn’t really hungry again, so Maggie joined Greg and a few others for the buffet, as I headed back to the “sports bar”. I met up with Pepperman and his wife and we shot a few jokes back and forth, what else is new. Pepperman is the type of dude that just exudes personality, and the fact we both enjoy our hops and barley, we always seem to get along great. After laughing it up for a while, it was time to hit the Roof Bar. We took over the same table we had last year, and as time went on, more and more tables were joined together, and formed a sort of “Camelot of Capsaicin Round Table” with both vendors and assorted friends. Beer flowed very nicely, and the discussions were quite lively, as did the candid picture taking. As a helpful hint for the future, order your beers from more than one waitress, that way you get more than one every 45 minutes. I ended the night by having to concentrate on remaining vertical for the walk to the elevator. See what happens when you don’t eat dinner?

It’s Saturday. I awake (if that’s what you want to call it) feeling as if I slept with a dirty sock in my mouth. I get the clouds out of my head when I pound home the reality that yesterday was the battle, today begins the war. We consume our Groundhog Day breakfast, and once again prepare for battle. I spent most of trade time out in the smoking area, hanging out trying to clear my head from the previous night. I then remember, I have Fosters on dry ice! AWESOME! I don’t care what anyone says, a bit of the hair of the dog works, and I was back to normal (???) soon there after. The couple hours of trade time allowed us to clean up the booth, and prepare for the inevitable onslaught of the second wave of biomass. 11 o’clock came, and the Trumpets of Tarterus sounded, the biomass descended upon us like a tidal swell. Like lightning, Acolyte Larry handed out samples, like lightning Maggie filled shopping bags with product, like lightning I handed out pain to the masses. It was then that it happened. You see, our booth was heavily awash in ultraviolet light, with about a dozen blacklight fixtures that adorned the inside of our booth. As a gentleman handed Maggie a five and a single, the music in my head suddenly stopped when she handed me his currency and asked, “Do you think there is something wrong with this five dollar bill?”. Being directly under one of the fluorescent blacklight fixtures, I gazed upon the currency, the single looked normal, but the five dollar bill glowed like burning magnesium. I examined the bill, it was printer paper. I handed it back to the gentleman and told him I need real money this time. He exchanged it and took the monopoly money to the Unsecured Casino Security. This event put me on guard, and I closely examined the rest of the money. Sure enough, we had a number of singles that glowed as well. The Feds were called in and we were told that they found a number of vendors with a few fake singles and fives. Needless to say, a number of vendors would stop by our booth every now and then to examine their currency under the blacklights. See that, Defcon to the rescue! LOL! The amazing annual mis-adventures of the Sandia Resort and Unsecured Casino ring true again. Another bump in the road was also found out around this time. There was no wireless internet. Great, that means no credit cards, how wonderful! We would soon find out that the Unsecured Casino was actually charging for wireless. Ummm, perhaps in this alternate plane of existence this is ok, but from where I come from, virtually every business (hotels, resorts, CASINOS, etc) has free wireless throughout the building. Perhaps Rod Serling was indeed in the building for an extended stay!

After these little doses of reality had been digested, we resumed our work, and carried on. Many people showed that day, including Nick, ChiliHeadEd, Buddah, and many more. A blogger from another blog greeted us well, Dreamtheatervt. Nice guy, and really helped us out at the end during breakdown. All you guys definitely help take the days pressures off with a little well-needed humor, I appreciate it more than you know.

The masses kept coming, the pain was endlessly handed out, and our stockpile of products was quickly being depleted. During the afternoon, a code word seemed to have been generated when approaching our booth. One by one, individuals would scrape there way through the audience that stood in front of our booth all afternoon, and approach the guy with the labcoat and orange contacts. I would greet them, and the only thing they would utter was the word “vial”. At first, I wondered if they were describing me, which wouldn’t be too off the mark, but I soon realized they wanted the ZERO, which I keep on my person 24/7 during the show (and usually anywhere else). I happily served the Mephistophelean elixir to the gent, and reveled in happiness as their faces contorted into shapes like something out of the movie “Altered States”. Many testosterone-laden individuals would approach me stating the usual line, “Gimme the hottest you got, ‘cause you can’t make it hot enough”. Well, perhaps they shouldn’t say that sort of thing to a dude in a labcoat and gas mask. One by one, I made them the laughing stock of their “tough guy” crowd. As the afternoon progressed, I took occasional smoke breaks, and would hang with various vendors and customers. It was fun seeing the previous ZERO subjects on the deck, still red-faced and drooling. I would look at them and smirk, and they would inevitably turn away, kinda funny. We had a couple of camera crews come by and do a few shots, even Peppers got in on it, and served up a plate of Defcon wings at our booth to a nice unsuspecting couple. We could’ve been mean, but we served them the #2 (medium). Others tried to take a wing or two, but the gentleman who had been served the plate quickly slapped their grasping hands, gee, he must like the stuff. Another camera, from KOAT, Channel 7 stopped by for their annual take. They filmed one of the ZERO candidates, and his initial ensuing pain, and then showed clips of many different booths and people. At the end of the TV clip, which we saw the next morning, the ZERO candidate uttered, “Winner” and then panned over to the back of Maggie’s chef coat. Nice. It was also nice to see another large group of repeat customers flock to us this day, and they were overjoyed by the fact we had the 32 ouncers available. Many stated, “Man, this should hold me over until next year”. The afternoon turned to evening, and 7pm came and we went. We decided to go to get a nice big steak somewhere, so myself and Maggie, Greg from Bodine’s, and Tom and Michelle from Intensity Academy hopped into Tom’s car and shot off to the Texas Steakhouse where we enjoyed a nice, well cooked hunk of slaughtered bovine.

After dinner, we headed back to the Sandia Resort and Unsecured Casino, but stopped off at a quicky mart for some supplies. My wife, my wonderful wife, with her eagle eyes, spotted my favorite bourbon, Woodford, on one of the shelves, and it was a lot less expensive than it is in New Jersey (come to think of it, most things are). Anyway, we went to the roof bar again for a short while, had a couple beers, and just crashed. It’s good that we did, as tomorrow, Sunday, would be the Day of Judgment, the light at the end of the tunnel, Gettysburg, you get the idea.

It’s Sunday, The Battle of Ragnarok lies in wait. We awake in our nicotine-laced cubicle of residence and prepare for the final battle. We chow down our Groundhog Day breakfast, and head to the glowing ultraviolet fort. The vendors met on the deck before game time. Most, including myself, showed signs of fatigue. The mental wounds of perpetual inane questions like, “How do you make a pepper hot”, began to take their toll. It was time for the vendors to fight back against the biomass of baneful lemurs. Sunday is also the day when the subterranean bipeds come above the surface, and stumble the aisles with a beer in each hand. This usually doesn’t occur until about an hour before the show closes on the last day. I find this time to be the most enjoyable, as any sort of quick wit flies right over their heads, and you are left with a deer in the headlights stare. This day was to prove to be no different. The Drums of the Apocalypse sounded at 11am, and the gates of the Nine Hells opened, and spewed forth its final assault upon us. We stood our ground, and gave no quarter, for this was our day. We had fought the masses with an unending passion that rivaled that of the Spartans at Thermopylae. As the day progressed, and we saw a few of our troops beginning to waiver, they would quickly be brought back from defeat by an adjacent vendor shouting, “HOLD THE LINE! NONE SHALL PASS!”. The day progressed, and the mind-numbing questions, there were many. Our feet and ankles no longer hurt, as we could feel them no more. Mid afternoon came, and the fatigue of the last 72 hours began to weaken us. But it was then, our hearts were lifted, our souls were recharged, for it was the Bermuda Jam guys to the rescue! As they did last year, the Bermudian Knights appeared as benevolent angels, for they had the elixir of life with them, as they did last year, the DARK & STORMYS (Bacardi 151 & Ginger Beer)!!! We pounded back their life-giving manna and resumed our posts, with a heightened staunchness not seen since Friday. We weathered all the public could throw at us. Our stockpiles of product quickly dwindled, and our pockets, they did grow with green.

Twilight was upon us, as the light in the tunnel was near reachable, when we were set upon by the aforementioned subterranean bipeds. They came in packs of 6 or 7, each filled to the eyeballs with testosterone, and a beer in each hand. They approached, and demanded the hottest we had. I looked at my Acolyte troops, Maggie and Larry, and they shot me back the evil grins I so wanted to see. I dipped the cocktail straws into the ZERO and handed it to the greenhorn wannabes. They ingested, they fell, we laughed. Our fortification stood, the Day of Reckoning had ended in victory. It was time for breakdown.

Our breakdown is a little different from the other booths, as the 17 extension cords, and dozens of pieces of lighting equipment take a while to pack up. I was ordered to leave the booth by my trusty wife, so she could clear off the tables first. I have learned to heed her words, for the tone she said it in, there was the ever-present inherent warning. Tony Legner stopped by (the CAT-5 guy), and I followed him back to his booth. I hadn’t the chance to walk around much this year, as we were continually swamped, so I was happy to join him. We traded goods and apparel, and I met, I presume his wife (the Dark & Stormys were taking their toll by this point). Well, this lovely woman is an ex-patriot from New Jersey. When I found this out, I saw an opportunity for some really funny stuff. I had the booth laughing their asses off, as I allowed the New Jersey attitude to roll off my tongue in a non-stop diatribe that would make The Soprano’s proud. Well, it was back to the booth. We had some amazing help from some really great people. Lynn, Greg, and Dreamtheatervt gave us the help we so desperately needed. The best part is, we still had a cooler full of Fosters on dry ice, all is good. The beers were being consumed, the booth was broken down, the pallet was being created, all ahead of schedule, all is very good.

After the pallet was wrapped, we exited to the roof bar for some well-deserved libations. We first met up with Lynn and Kim (Devil Duck and Devil Duckette), Dreamtheatervt, and Greg from Bodines. Soon after, we were joined by the infamous Pepperman and a few others. Pepperman and I sought to retake the table which formed the Camelot of Capsaicin’s Round Table two nights earlier. We approached the gentlemen sitting at it and asked if they would move as we had a mass of people that would likely be showing up. They were leaving anyway, so all was good, and no pressure had to be put on them to relocate. The vendor numbers, they did grow that evening. Much talk of the day’s events ensued, and war stories were told. It was a warrior’s night, a night of remembrance. Friendships had been forged this weekend, and others just reinforced. The night went on, and goodbyes were met with handshakes and embraces. ‘Tis a strange industry we are a part of. Not unlike a Band of Brothers, this species of warrior is unique. Goodhearted and giving, this group genuinely cares about one another, even though their meetings are few and far between. Camaraderie exists that is like no other, and I am proud to be a part of it. The time came when we had to disperse and depart. We loaded into the elevators and one by one said our goodbyes until the next time we meet on the battlefield.

Next stop, Zest Fest, Miami!!!

Released at the 2008 Fiery Foods Show - Defcon Creator spent the weekend burning mouths (and tail pipes) with his latest creation - a bottled version of the Death Match sauce. The pallet is still en route from NM to NJ, so bottles are not yet available on the web (unless you want to pre-order). And one thing to note about the bottle - even though it appears as though it’s black, the bottle is actually clear! Now that’s a scary sauce!

Take advantage of this offer today!
We are celebrating our SECOND First Place Scovie Award for CRY BABY HOT SAUCE and YOU will be reaping the rewards…. Visit our website and under “combo’s” look for the Scovie Award Special. Please specify what sauces you would like to purchase and you will automatically be sent a FREE bottle of Cry Baby!!!
Buy ANY 2 (two) bottles of our Hot Sauces (BBQ excluded) and recieve one (1) FREE bottle of our First Place Scovie Award Winner CRY BABY!!!!!! Thats a $ 7.00 SAVINGS …..
Our Price: $14.00

The Fiery-Foods show is this weekend in Albuquerque, NM! It’s going to be a blast so if you don’t have plans yet come down and visit us to try some great sauces, new products, and drink some beer. We will be releasing a new Habanero Chipotle hot sauce, a couple of new Bloody Mary mixers, and re-releasing our popular NOS hot sauces with a new design! Come check it out!

NEW HOT SAUCE: Smokin’ Tailpipe Habanero Chipotle
We just finished this one after 6 months of R&D. The Chipotle peppers blend perfectly with Habanero, Cayenne, fresh garlic and lime. It’s not even on our website yet, but you can buy it at the Fiery-Foods show this weekend before it hits the stores. It’s GOOD!

The NOS is back, Baby!
The NOS has returned in all new packaging. It has the same great sauces in the same great aluminum canisters, but now comes in a cool plastic tube great for travel and displaying in your hot sauce collection. Now it will make you go even faster (for your beer).

Devil’s Highway Habanero Bloody Mary Mix
After years of talking about it (and a lot of market research) we have finally come out with our own Bloody Mary mix! And it’s hot. It’s fantastic flavor is a result of the perfect blending of tomato juice, Habanero and Serrano chile peppers, fresh garlic lime and onion. This is one Bloody Mary mix you won’t have to fix. Take a ride down the Devil’s Highway if you think you’re man (or woman) enough.

Hari-Kari Bloody Mary Jolokia Shot Mix
Yeah, this one’s a little scary, even to us. A dozen or so years ago when we started going camping a lot in Colorado we used to make the hottest, meanest Bloody Mary mix we could from all of the hot sauces in the fridge. Then we’d mix it half and half with Vodka and throw it in a cooler. Later, after a few beers we’d do shots that made you want to punch a bear in the face. The Bloody Mary shot tradition was born and now we are very excited to share this tradition with you. Danny Cash Hot Sauce is stoked to introduce Hari-Kari Bloody Mary Shot Mix. Loaded with Naga Jolokia, Habanero, Serrano, and Thai chiles, Wasabi and garlic, this shot mix will go kamikaze on your pain receptors! Bonzai!

Feb 14th 2008—–Here is whats cooking up new on the Menu—-Jalapeno Death Spread, Jolokia Death Spread, Pure Death Sauce, Whole Jolokia Pods, Jolo Shake, Burning Buds, N-3 59 Reserve (Fiery Food Show NM Only) Blairs Feel Alive Chip Line, as well as many other new items… The New Mexico Fiery Show Starts Feb 29th. Its a leap year…

I will also have a limited Run of protype bottles of Pure death that will never make production..NONE of these Items will be available other than the Show in New Mexico on Feb 29-March 02 2008–No Web Orders- No phone orders–Only at our Booth at the entrance of the show..On another note– For those who do not know me on a personal level..I have a very playful sense of humor that might not always come through typing and I never take myself to serious….I am serious about Spice but thats it…I am here to make you smile and open your taste buds to a whole new world. Moving right along-

Thanks to my Incredible group of Loyal Chiliheads from all over the world Blairs Is Growing with even more intense Power and Passion…You Have not seen anything yet. Even though it has been 20 years I have never felt stronger in my mission…I am in the most creative time of life thus far…I have so much more to share (Some really amazing stuff–I mean AMAZING– is going on in addition to the regular crazyness that happens every day- I cannot wait to share with you..I promise as soon as I can tell you; I will…Feel Alive….Love and Hot Sauce—

BLAIR

…ABOUT BLAIRS—Founded in 1989 By a 19 year Old Bartender with the idea of how to get drunk patrons out of a bar..DEATH WINGS were Born….Today Blairs Now Produce Over 150 Thousand Bottles of our Sauces every 30 days… and Over 10 Million bags of our Death Rain Chips each Year….Quality as always will never change…I Demand ONLY THE BEST OF THE BEST. I make food that I eat. I USE my own Hot Sauce every day from breakfast to 3 am. 1000% FOR REAL…….. Our Death Sauces Are Now Found In Over 50 Countries and Printed in 5 Languages. Blairs has Now Served over 45 million Chiliheads Worldwide—And BLAIRS Who Started with a Dream of a 19 year old lunatic and $550 bucks in 1989 Now employs over 110 people..”Holy SH*&” All That sounds so corporate.(Not Me At All)… But it is 100% Fact, However here is the funny part. NOT A SINGLE THING THAT I DO EACH DAY HAS CHANGED—NOTHING—and thats the way it will remain… I have a much different belief system (My finacial people tell me I am nutz–Well not so much anymore—They used to tell to hire people to do what I do and dont concern yourself with the small stuff–I say F-That … EVERYTHING MATTERS…To me its the small Stuff that matters most—And I know many of you know that because if you call me I do my best to get on the phone and deal direct with you ..I would have never dreamed that at 38 years old, I would have more passion for what I do today than when I started Blairs at 19 years OLD.(And soon the world will know me well) TO MY AMAZING CHILIHEAD PALS . I SAY - A SINCERE THANK YOU- NO BULLSHIT HERE.(My web people say the use of profanity will hurt your web ratings—I dont give a shit about that…Be who you are and Feel Alive… You know that already. We have spent 15-20 years together in many cases..-I just wrote the longest run on sentence…..Thanks for reading it…See ya Soon

Well, due to a very large popular demand, we are proud to release our first ever baseball caps!
These are really cool, and come in two distinct styles. Be the first on your block to show the neighborhood that you are a proud Defcon Acolyte!

Howdy Folks,

I just wanted to let everyone know about the goings on here at DGF. It’s been a real eventful year for us. We won our 10th Scovie this year, Yippie!!!! Pineapple Punch got a 3rd in Fruit Hot Sauce. It’s always nice to have your products do well in these competitions as there are some real good products out there.

We also finally have distribution in the US through Hot Shots in North Carolina, so if you’re a retailer and you’d like to carry our products, they’re your guys. I’d like to say thanks to Dave Lutes at Hot Shots who took a chance on our products when no one else would. This link will take you to their website where you can find their contact info, catalog etc… http://hotshotshotsauce.com . There seem to be more and more on-line retailers with our stuff in the US. Hot Sauce World comes to mind and I believe they are carrying our whole line, although there are many others that you can find without to much trouble.

Something that has just evolved over time rather unexpectedly is that we’re doing more and more food service business. We’re selling a real lot of 4 litre jugs of hot sauce to restaurants and pubs. Private labeling is also a real growing concern. We’ve made sauces for pubs, restaurants, gift shops, delis, meat shops, fish shops, grocery stores, realtors, ski resorts, wedding invitations, party invitations, festivals, engineering firms and who knows what all else.

We’ve got a couple specials on right now. We’re selling our cute little wooden gift box shipping included to anywhere in the US and Canada for $50.00. You can choose any 6 combination of 6 bottles of our hot sauces. Also for 30 measley bucks you can get any 3 bottles of hot sauce shipping included to anywhere in the US or Canada, plus we’re throwing in a free bottle of the Gourmet Habanero. This offer will expire on February 28th, 2008. Just email me your selections as the shopping cart is not set up to handle this. We’re going to have some kind of deal each month so make sure you check back.

Things to watch for:

Mini Bottles - We’re going to make our sauces available in 50ml bottles real soon. I test marketed them in the fall and they were an overwhelming success. For sure all the sauces will be available individually, but I’d like to be able to offer the complete collection in some kind of rack or box. (I’m working on it)

Expansion of the Pantry – We’re going to be selling some other Okanagan/Shuswap area products on the website. There are so many great products being made around here and I’m convinced that this co-operative approach will be good for all involved. We’ll also be wholesaling them to our existing retailers if they so desire. We’re real excited about this and as products come on line we’ll be letting you know.

New Products – Mustards and BBQ sauces are on the agenda, as well as a couple new hot sauces. Nothing yet, but I’m close.

Some random musings…We’re desperately looking for an Eastern Canadian Distributor. If anyone can hook us up there’s a lot of free sauce in it for ya. Which brings me to something else I’ve been thinking about. I’d like to institute some sort of rewards program or finders fee perhaps for people that get us new customers, whether they be retail, private label or food service. Any thoughts???

Well I’d like to thank everyone that took the time to read this mess, and if you’d never like to hear from us again, please email me - denzel@denzelshotsauce.com - and I will make sure you are forever purged from our system.

Cheers,

Denzel

We have reconstituted some of our dried Jolokia pods and created a Limited Edition of Jolokia Select Puree. With 80% chile and 20% vinegar, this is truly Liquid Fire! The cost for a 5 fluid ounce bottle is $40.00. It is not available in our Jolokia Store on our site yet, so you have to call to order, or stop by either of our retail locations.

Toll Free: 888-703-FIRE