Eight weeks before the show: We get an email from a guy in the UK who says he can get us Naga Jolokia peppers from Assam, India. We realize we have a shot to be the first company to release a Naga sauce at a hot sauce show. The race is on.
Six weeks to go: The samples are in and the stuff is mind-numbingly hot. Perfect. After some brainstorming we come up with the NagaSake Bomb. A hot sauce with Naga, red Habanero, and Sake.
Five weeks left: Packaging ideas for the NagaSake bomb are flying around everywhere but nothing’s sticking. We decide the idea of putting a sake glass upside down on a Boston round is pretty rad.
Four weeks: Danny & Pepperman decide to throw some wasabi into the small test batch instead of Sake. The kitchen goes nuclear. All agree the sauce is insanely hot and tasty and is so renamed the Naga Sabi Bomb. DING DING.
Three weeks: We find a dude in Kansas that makes custom molded plastic shot glasses and can print logos. All other materials are ordered.
Two weeks: The label is designed. We hear CaJohn is waiting on the same Naga package from the guy in the UK. Damn!
One week: CaJohn releases his show collectible news and DAMN! A Naga sauce! One with Fatalii and Red Savina no less! We STILL don’t have the Naga.
Four Days: The Naga arrives! Thank you! It had to clear UK and US customs inside of 2 weeks and it made it! (Crazy, that stuff IS a bio-hazard and it got right through) The press releases go out before the sauce is even made. The picture of the Naga Sabi Bomb on the press release is filled with fake sauce!
Two Days: Danny & Pepperman strap on the gas masks (seriously) and make the Naga Sabi Bombs.
The Day before the show: All other collectibles are assembled and loaded up with all of the equipment and other sauces we will need in Albuquerque. Relief and alcohol quickly follow.
Day 1: The Road to Albuquerque
We woke up slightly hung-over today, not sure why. But we did find the new bottle of Vodka Blane left us on Sunday almost empty. Bacon and Vodka: what a guy!
The morning traffic sucked but we were soon on the open road doing 95 MPH in the big red toaster.
Party!
We made it to Albuquerque but only after stopping in Santa Fe for beers. Apparently six hours without beer is as long as we can go in that state. Met up with a bunch of buddies during setup. Aaron kept yelling PARTY! for some reason. We tried CaJohn’s 10 sauce. IT’S HOT! Good stuff!
We drank too much that night.
Danny slept vertical to make more room for the beer. Pepperman started to make him a Hannibal Lector mask out of a paper plate but fell asleep.
Day 2: Trade Day
We woke up slightly hung-over today, not sure why. I grabbed my muffin out of the safe and we were on our way. BTW- I’ve never seen an oval peace sign. (Below)
A great day of selling sauce, talking to distributors, meeting HSBers face to face, and making excuses to Nick who insisted on showing up early and busting balls because we couldn’t find anything in our mess under the tent. I know those Hot Blog Sauce labels are in here somewhere…
We pulled it together by the time the chicks showed up that afternoon.
The Creator kept his spirits high even though all his video equipment was stolen by CaJohn and sold to us for pennies on the dollar. Watch for it on EBay and get a deal.
We ended the evening shortly after Nick showed everyone his lens
Day 3: The El Pinto Dinner
We woke up slightly hung-over today, not sure why. Usual day of selling to the public followed by free beer and food at El Pinto. That’s right Huv, FREE BEER. Had to stand while we ate again this year, but it was free!
BLANE: “Danny Cash was at my house about a year ago…†(He actually came up and said that!)
Danny Vader: “Luke, I am not your father….†LOL. I know, it’s dumb.
Day 5: The Last Day
We woke up slightly hung-over today, not sure why. I’m starting to suspect all of the alcohol….or maybe that damn muffin.
Isabella downs a bottle of Ragin’ Red in her new Pepperman shirt. Pepperman approves.
People come in and buy so much stuff that we have 3 products out of 12 left by 2 p.m. Some people actually got mad at us for running out of the mustards.
The booths are broken down, stuff packed up and it’s up to the rooftop bar for one last blowout. After barging in on the Tamales private dining room to say hi and wish Doug a happy B-day, we hit the main bar
We had a lot of fun before they shut us down because we must have been spending too much money, or having too good a time, or showing signs of independent thought, any one of which must be a direct violation of tribal law.
Danny showing Todd and Sara from Golden Toad and Mike from BLP how he rides his Vespa. We had a blast at this show seeing all of you guys again and putting new faces to the names. Can’t wait for Texas! Thanks for making this the best show for DC yet!
LEE@DC
DannyCash.com
Chilehead Comments:
Posted by: Lee@DC - Categories: Uncategorized
Permalink: Danny Cash Hot Sauce at the 2007 Fiery-Foods Show in Albuquerque, NM.
One year ago: Review: Carolina Pepper Sauce
Two years ago: Salt Kills
- Related Posts:
- Danny Cash Fiery Foods Collectibles & More
- Danny Cash’s 2007-2010 Texas Collectables
- Danny Cash Collectible @ Zest Fest
- Review: Naga Sabi Bomb Hot Sauce
- Caption Contest #4 - Final Five
76 Comments »
What? No wedgie pic?
huvason on 3/16/2007 at 8:01 am said:
Look - just for the record. I had NO IDEA that there was going to be FREE BEER there. Really, I’m not kidding, I didn’t know. I swear
Can’t wait for my Naga Sabi bottle to arrive! I have a tiny drop of 10 left that i’m saving to compare the heat on.
You all know if Huv knew that they had FREE BEER he would have put a cork in you know what. And been there with everybody. Like I said if he knew about the FREE BEER.
Bret on 3/16/2007 at 8:34 am said:
You all know if Huv knew that they had FREE BEER he would have put a cork in you know what. And been there with everybody. Like I said if he knew about the FREE BEER.
Answer your phone Bret…..
“The Creator kept his spirits high even though all his video equipment was stolen by CaJohn and sold to us for pennies on the dollar. Watch for it on EBay and get a deal”
Lol
(not that I think your stuff stolen is funny Creator, just how it actually went down…) 
To think, security was chasing down 4 others when the culprit was right underneath them, at the show 
No wonder the equipment NEVER turned up…
“Now, here’s the criminal mind at work; They valet parked their car. With the multitude of cameras in the casino, they got all 4 people involved on camera, as well as the license plates and the car. I also found out that Casino Security is not much more than a bunch of mall cops. They had to call in the real Sandia Police, who responded promptly and took our statement and incident report. They told me they knew where the guy lived from his license plates. Great, I thought. Well, 5 days later I heard nothing. Let’s just say the woeful ineptitude of security personnel was blindingly obvious. They were more worried about people bringing beer to their booths during setup than checking for vendor badges and letting criminals wander around stealing stuff. “
Good thing they checked for vendor badges, huh???
Question: Why was your muffin in the safe? Must have been a darn tasty muffin…
The Wife on 3/16/2007 at 9:39 am said:
Question: Why was your muffin in the safe? Must have been a darn tasty muffin…
Have you seen the Cash crew? If I wanted to save my muffin I would put it in the safe too! HA HA HA
huvason on 3/16/2007 at 8:01 am said:
Look - just for the record. I had NO IDEA that there was going to be FREE BEER there. Really, I’m not kidding, I didn’t know. I swear
Can’t wait for my Naga Sabi bottle to arrive! I have a tiny drop of 10 left that i’m saving to compare the heat on.
The NSB was INCREDIBLE! It is a shame that I will never open my bottle of it though. It was so good!!!
looked like the safe was a microwave?
sleeping vertical? are you part horse?
The Wife on 3/16/2007 at 9:39 am said:
Question: Why was your muffin in the safe? Must have been a darn tasty muffin…
Not sure. But it felt weird when I reached my hand in there the next morning. Had to take a pic to save the stupidity, you know.
huvason on 3/16/2007 at 8:01 am said:
Look - just for the record. I had NO IDEA that there was going to be FREE BEER there. Really, I’m not kidding, I didn’t know. I swear
Can’t wait for my Naga Sabi bottle to arrive! I have a tiny drop of 10 left that i’m saving to compare the heat on.
Huv, when you do the comparison you have to do it twice: once doing the NSB first then 10, then the other way around. We were discussing with Cajohn at the show how there seems to be a numbing effect with the Naga sauces.
Jodie on 3/16/2007 at 9:59 am said:
The NSB was INCREDIBLE! It is a shame that I will never open my bottle of it though. It was so good!!!
Thanks Jodie!
Lee@DC on 3/16/2007 at 10:58 am said:
Huv, when you do the comparison you have to do it twice: once doing the NSB first then 10, then the other way around. We were discussing with Cajohn at the show how there seems to be a numbing effect with the Naga sauces.
LOL - I agree. I had the same conversation with John the other day. The only problem is i’m dangerously low on 10. Let me call JOhn and “fix” that!
The Wife on 3/16/2007 at 9:39 am said:
Question: Why was your muffin in the safe? Must have been a darn tasty muffin…
haha! I think it was to protect from a case of the munchies!
What a GREAT write up…”not sure why”….lol
DevilDuck on 3/16/2007 at 8:23 am said:
What? No wedgie pic?
Ya, I second that….hehe
Man I was in some good pictures! Hey Lee I love it when people tell stories with pictures. Those are the only books I own are picture books and magazines
Aaron on 3/16/2007 at 12:53 pm said:
Man I was in some good pictures! Hey Lee I love it when people tell stories with pictures. Those are the only books I own are picture books and magazines
Yeah, it would have made a great slideshow for the grandparents-
The Wife on 3/16/2007 at 9:39 am said:
Question: Why was your muffin in the safe? Must have been a darn tasty muffin…
Hmmmm…hiding a baked good in your safe?
I know why I would lock it up…..hehehe
Great meeting you guys!
Lee@DC on 3/16/2007 at 10:48 am said:
Not sure. But it felt weird when I reached my hand in there the next morning. Had to take a pic to save the stupidity, you know.
I get it. You didn’t want anyone else touching your muffin. I know the feeling.
Great write up Lee,
I’ve already seen 1 NSB ebay for $49.00, watchin for the Blue Nos’s to hit !!
I think we have every sauce you make in the collection now, RIGHT ON !!
The Wife on 3/16/2007 at 9:39 am said:
Question: Why was your muffin in the safe? Must have been a darn tasty muffin…
Jodie on 3/16/2007 at 9:57 am said:
Have you seen the Cash crew? If I wanted to save my muffin I would put it in the safe too! HA HA HA
Looked like the “muffin” was more in danger from ChrisK and Bret than from the Cash crew And that’s the Truth 
Arizona Jack on 3/16/2007 at 4:14 pm said:
Great write up Lee,
I’ve already seen 1 NSB ebay for $49.00, watchin for the Blue Nos’s to hit !!
I think we have every sauce you make in the collection now, RIGHT ON !!
There’s about 24 bottles to there collection…. Correct me if I’m wrong..
Nice write up Lee, it was great getting together with you guys….. Looking forward to it again.
When does the regular bottle of NSB hit the market?
Tell danny he should be served later this week for back child support….lol…. Just kiddin, but Luke did have a taller hawk then Danny…
BLANE on 3/16/2007 at 4:43 pm said:
There’s about 24 bottles to there collection…. Correct me if I’m wrong..
Correct, I forgot old style labels !!!
Arizona Jack on 3/16/2007 at 4:52 pm said:
Correct, I forgot old style labels !!!
I need to work on finishing my collection of your bottles also….
BLANE on 3/16/2007 at 4:56 pm said:
I need to work on finishing my collection of your bottles also….
I got some *real* old AJ stuff….. 10oz signed labels…
I think Aaron’s in LOVE…… Dude hook me up with one of those cool printer’s…lol…
huvason on 3/16/2007 at 5:07 pm said:
I got some *real* old AJ stuff….. 10oz signed labels…
Whats up with that?
BLANE on 3/16/2007 at 5:11 pm said:
Whats up with that?
Some stuff I bought off eBay YEARS ago…… I’ll try and take a pic and email you later.
For some reason I don’t feel the love… ;-(
Awesome I’d love to see them…
Lee, hows the photo on the DC plane coming?
Huv, did you notice the FKS shirt in the photo?
You guys are so much fun to hang out with!!!!!! It was a blast. Never a dull moment with the cash crew!!!
what…..no manly kissing pics???
You guys rule!
Danny, you need to bring the big red toaster over so we can put a real nitrous kit on it….i say about a 350 shot will do the trick!
I think some 110 spoke 13″ gold daytons and some hydrolics would be cool too….old school.
huvason on 3/16/2007 at 5:12 pm said:
Some stuff I bought off eBay YEARS ago…… I’ll try and take a pic and email you later.
BLANE on 3/16/2007 at 5:12 pm said:
For some reason I don’t feel the love… ;-(
Those bottles are from 2003, I made only 50, and so far the only one not opened seems to be Huvs. A few of the bloggers have our old ” Arizona Chili Co ” sauces, not many still exist. I have a case or 2 of the old 5oz’s tho. OK, I’m done hijacking the DC thread…sorry
Jim Campbell- StepUpForCharity.org on 3/16/2007 at 4:34 pm said:
Looked like the “muffin” was more in danger from ChrisK and Bret than from the Cash crew
I think truth has a nice muffin
Bret on 3/16/2007 at 6:00 pm said:
I think truth has a nice muffin
Sorry wrong blog HeHe
Arizona Jack on 3/16/2007 at 5:56 pm said:
Those bottles are from 2003, I made only 50, and so far the only one not opened seems to be Huvs. A few of the bloggers have our old ” Arizona Chili Co ” sauces, not many still exist. I have a case or 2 of the old 5oz’s tho. OK, I’m done hijacking the DC thread…sorry
Will you be selling any of the old labels….
Arizona Jack on 3/16/2007 at 5:56 pm said:
Those bottles are from 2003, I made only 50, and so far the only one not opened seems to be Huvs. A few of the bloggers have our old ” Arizona Chili Co ” sauces, not many still exist. I have a case or 2 of the old 5oz’s tho. OK, I’m done hijacking the DC thread…sorry
- I think I have 3 or 4 of them….. KOOL
huvason on 3/16/2007 at 6:12 pm said:
Come on Huv, now your just putting salt in the wound… How much for one of them.
BLANE on 3/16/2007 at 6:18 pm said:
Come on Huv, now your just putting salt in the wound… How much for one of them.
1 million dollars - LOL
huvason on 3/16/2007 at 6:21 pm said:
1 million dollars - LOL
LOL, okay I’ll take 2 please…
I was fortunate though to obtain 2 of DC first bottles…. One’s a wax label,
Trust me when I say those bottles are not cheap!!!!!
BLANE on 3/16/2007 at 6:24 pm said:
LOL, okay I’ll take 2 please…
I was fortunate though to obtain 2 of DC first bottles…. One’s a wax label,
Trust me when I say those bottles are not cheap!!!!!
Sorry - only 1 per customer at that price
How’s the wife? Did you get any snow?
BLANE on 3/16/2007 at 6:34 pm said:
How’s the wife? Did you get any snow?
2 inches of snow\ice. She started contractions last night. I figure she’ll go around midnight when it really freees over!
huvason on 3/16/2007 at 6:38 pm said:
2 inches of snow\ice. She started contractions last night. I figure she’ll go around midnight when it really freees over!
Good luck buddy, we will be thinking of you and your family.
BLANE on 3/16/2007 at 6:24 pm said:
LOL, okay I’ll take 2 please…
I was fortunate though to obtain 2 of DC first bottles…. One’s a wax label,
Trust me when I say those bottles are not cheap!!!!!
What deal. If TBS was handling the deal you would be talking 10.000.000. HeHe
BLANE on 3/16/2007 at 4:56 pm said:
I need to work on finishing my collection of your bottles also….
You got a package coming, buddy. If you want anything in particular, email Danny. The NSB should be available very soon, we’re just waiting on more Naga.
Arizona Jack on 3/16/2007 at 4:14 pm said:
Great write up Lee,
I’ve already seen 1 NSB ebay for $49.00, watchin for the Blue Nos’s to hit !!
I think we have every sauce you make in the collection now, RIGHT ON !!
$49?!? RAD!
Jim Campbell- StepUpForCharity.org on 3/16/2007 at 4:34 pm said:
Looked like the “muffin” was more in danger from ChrisK and Bret than from the Cash crew
LOL! You said it Jim!
To all the Danny Cash crew- it might interest you to know that Nick and I just had sushi, and Nick added the Naga and I must say, I don’t think I’ve ever seen him react like that. Hiccups, eyes watering, etc. I think he’s met his match.
BLANE on 3/16/2007 at 6:48 pm said:
Good luck buddy, we will be thinking of you and your family.
Thanks….
Bret on 3/16/2007 at 6:59 pm said:
What deal. If TBS was handling the deal you would be talking 10.000.000. HeHe
He wants one as well. Let the bidding begin.
The Wife on 3/16/2007 at 7:08 pm said:
To all the Danny Cash crew- it might interest you to know that Nick and I just had sushi, and Nick added the Naga and I must say, I don’t think I’ve ever seen him react like that. Hiccups, eyes watering, etc. I think he’s met his match.
I have yet to have it on Sushi, need to try that……I hope you took some pictures!
DC chopper, dude. We can’t land a plane at the shop.
huvason on 3/16/2007 at 7:14 pm said:
Thanks….
He wants one as well. Let the bidding begin.
One of these days I will own something that THB dose’nt have…..
BLANE on 3/16/2007 at 7:20 pm said:
One of these days I will own something that THB dose’nt have…..
You already do
BLANE on 3/16/2007 at 6:09 pm said:
Will you be selling any of the old labels….
Blane, did you show anyone one of the “Craptacular” really old school bottles of Bottled Up Anger we gave you in Denver yet? That was our first label- wow did we have a lot to learn! I’m going to hold onto the rest of those for a few years and then cash in.
Whatever you send will be awesome, Just don’t forget about a copy of the picture you had at the booth, Have the DC crew sign it…. Thanks Lee.
The Wife on 3/16/2007 at 7:08 pm said:
To all the Danny Cash crew- it might interest you to know that Nick and I just had sushi, and Nick added the Naga and I must say, I don’t think I’ve ever seen him react like that. Hiccups, eyes watering, etc. I think he’s met his match.
I would kill for a pic of that! The pic of me getting ‘Black Mamba’d’ traveled far and wide.
Not yet, I’m waiting for everything to arrive. Then I’ll shoot picture’s of the collection out…. I had to add space to the DC collection, so the bottles are all around the room…lol
Actually 2 my friend….
Lee@DC on 3/16/2007 at 7:25 pm said:
I would kill for a pic of that! The pic of me getting ‘Black Mamba’d’ traveled far and wide.
Even a pic wouldn’t do it justice. Suffice it to say that your guy’s stuff rocks!
Blane, I’m emailing you
Arizona Jack on 3/16/2007 at 7:51 pm said:
Blane, I’m emailing you
Work or home?
Arizona Jack on 3/16/2007 at 7:51 pm said:
Blane, I’m emailing you
Email me!!!! I need a bottle too.
BLANE on 3/16/2007 at 7:56 pm said:
Work or home?
WORK
huvason on 3/16/2007 at 7:59 pm said:
Email me!!!! I need a bottle too.
What will you trade for an old 10oz? Fooker, I don’t even have one lol
Arizona Jack on 3/16/2007 at 8:01 pm said:
What will you trade for an old 10oz? Fooker, I don’t even have one lol
email, we’ll work it out.
Arizona Jack on 3/16/2007 at 8:01 pm said:
What will you trade for an old 10oz? Fooker, I don’t even have one lol
I want one too! Trade for one of my old bottled up anger bottles?
Arizona Jack on 3/16/2007 at 8:00 pm said:
WORK
Blane the pigs got out again.
Ok I’m going up to CaJohn’s t\m to see what good stuff he might have hidden in the back warehouse. If I find anything I will let you all know ………………………………….RIGHT…………………………………….
Bret on 3/16/2007 at 9:23 pm said:
Ok I’m going up to CaJohn’s t\m to see what good stuff he might have hidden in the back warehouse. If I find anything I will let you all know ………………………………….RIGHT…………………………………….
You will see little sticky notes with my name on them.
BLANE on 3/16/2007 at 9:27 pm said:
You will see little sticky notes with my name on them.
Actually Bret he licked the bottles he wanted! You can tell by the dull streaky apperance on the place he licked. He made sure to have a big ol’ bowl of mac and cheese BEFORE he claimed his bottles!
Who are these people from Danny Cash you all speak of??
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Look - just for the record. I had NO IDEA that there was going to be FREE BEER there. Really, I’m not kidding, I didn’t know. I swear
Can’t wait for my Naga Sabi bottle to arrive! I have a tiny drop of 10 left that i’m saving to compare the heat on.