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Posted April 6, 2005 by Nick Lindauer in Makers
 
 

Figueroa Brothers Expand Line


Figueroa Brothers, the guys behind the famous Melinda’s sauces are launching another line of gourmet foods, however this new line won’t be as hot. Read the press release below.

NEW ORLEANS, April 5 /PRNewswire/ — The gourmet food marketing experts at Figueroa Brothers today announced the launch of Artista(R) Gourmet, a manufacturer of gourmet syrups, smoothie mixes and flavorings. Artista is the
latest concept from the team at Figueroa Brothers, best known for popularizing the Habanero pepper in the United States when they launched Melinda’s(R) Original Habanero Pepper Sauce over 15 years ago. Since then, Melinda’s has grown into one of the country’s top five pepper sauce brands and Figueroa Brothers has notched numerous other successes in specialty food, including a
specialty coffee company, a private label gourmet food business and a global line of specialty food products including flavored oils, marinades and spice mixtures.
“As brand developers, we’re always on the lookout for needs that aren’t being met by current specialty foods,” said Artista CEO Greg Figueroa. “Artista will provide better service and world-class flavorings with the primary goal of helping specialty coffee retailers rev up their own creative beverages. Artista will certainly stir things up. The goal of the company is to grow this into a $15 million brand over the next five years.”
Artista products are already posting strong sales. During a yearlong pilot test, Artista syrups sold over $1 million through national retail chains. The company has already signed national distribution deals to supply the syrups to coffee houses and other specialty coffee retailers. Artista syrups will also be sold at retailers and online. Artista has an international distribution deal and is enjoying successful sales in England, France, Germany, New Zealand and Australia. In addition to Figueroa, the company is led by co-founders David Figueroa and Glenn de Gruy.
Artista will offer 70 syrups during its first quarter, including a line of Artista Sugar Free syrups flavored with SPLENDA(R) Brand Sweetener. The company is also introducing a line of 10 smoothie mixes.
“This will be the biggest brand we’ve ever launched,” said Figueroa.
“It’s another example of spotting an emerging trend creating great products for a new need. Artista has all the things our company has learned to do well over the years — great packaging, great flavors, complete quality.”
About Artista
Artista Gourmet was founded in 2004 by a team of taste experts with deep experience in the specialty coffee and gourmet packaged goods business. The company offers a complete line of syrups, gourmet sauces, smoothie and iced-beverage mixes to specialty coffee retailers, restaurants, bakeries — anywhere creative food & beverage professionals are found. Artista is
distributed throughout the United States, Australia, New Zealand and several European countries.
For complete information on Artista, please visit
http://www.ArtistaGourmet.com .


Nick Lindauer

 
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