SALEM, Ore. – April 12, 2007 – Thousands of Kettleâ„¢ brand Potato Chip flavor fiends flocked online to vote for the newest potato chip flavor in the third annual People’s Choice campaign. An adventurous lot, fans chose exotic Island Jerkâ„¢ as the next Kettleâ„¢ brand Potato Chip flavor. The newest from Kettle Foods, Island Jerkâ„¢ is set to arrive on grocery store shelves in June.

Throughout the two months of voting in this year’s international-themed People’s Choice campaign, it was a tight three-way race between Island Jerkâ„¢, Dragon 5 Spice, and Twisted Chili Lime. Ultimately, the Jamaican jerk spice with its zesty combination of chili pepper, black pepper, cinnamon, allspice, cumin and thyme proved to be the exotic flavors fans were craving. Fans also bid adieu to savory Royal Indian Curry and the decadent Aztec Chocolate featuring Dagoba® Organic Chocolate.

“Island Jerkâ„¢ is the ‘desert island’ chip – the flavor people told us they can’t live without,” said Michelle Peterman, vice president of marketing for Kettle Foods. “It’s a great twist on barbeque evoking the lazy days of summer with its smoky sweet complexity.”

Island Jerk will be available in natural food and grocery stores nationwide in 5 oz. bags starting June 1 and will retail for $1.99 – $2.29. The newest Kettleâ„¢ brand flavor will join the other successful People’s Choice winners: Spicy Thaiâ„¢, Cheddar Beerâ„¢, Tuscan Three Cheese and Buffalo Bleu.

About Kettle Foods
Founded in 1978, Oregon-based Kettle Foods is a privately owned company committed to producing great tasting, all-natural snacks with a caring commitment to its employees, craft and community. In doing so, it leads the industry as the No. 1 natural potato chip brand according to ACNielsen, with distribution throughout North America, Japan, Guam and Western Europe. Its manufacturing sites in Salem, Ore., and Norwich, United Kingdom produce more than 20 flavors and four varieties of potato chip offerings, five flavors of tortilla chips and a variety of nut butters and trail mixes. In 2007, it will open a new food processing facility in the United States in Beloit, Wisconsin with plans for Gold LEED® certification. Visit www.kettlefoods.com for more information.