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Posted January 8, 2006 by Nick Lindauer in Hot Sauce News
 
 

Joe Perry Sauce Re-Launch


Having trouble finding Aerosmith guitarist Joe Perry’s Hot Sauce these days? You’re not alone. Perry told us that he and his partners are working on a new marketing campaign for his Rock Your World Bone Yard Brew, which will roll out with a splash soon:

“We’re repackaging and we’re putting out a new version, a new, updated version, new packaging, and then we’re gonna start with other products.”

Perry was not sure exactly when the Bone Yard Brew and other products would be back on the market.

The guitarist launched Bone Yard Brew in 2003.


Nick Lindauer

 
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