Anheuser-Busch and Vita Food Products, Inc. Join Forces to Extend Budweiser Trademark
ST. LOUIS (May 8, 2006) – Summer, an ice cold Budweiser and grilling with friends and family, what could be better? Anheuser-Busch has the answer and is kicking up the grilling season with a new line of Budweiser sauces, including a baste, two barbecue sauces and a wing sauce. Through a licensing agreement, Vita Food Products, Inc. will create and distribute the mouth-watering new line of Budweiser-branded sauces just in time to celebrate Independence Day.
“When we think about summer, we think about getting together with friends, grilling and enjoying ice cold Budweiser,” said Randall Blackford, director of Budweiser marketing, Anheuser-Busch Inc. “There are few things as distinctly American as Budweiser and barbecuing, and our line of Budweiser-branded sauces provides another way for home cooks and grillers to add flavor to their dishes.”
The Budweiser sauce recipes were created by a team of chefs led by Certified Executive Chef, Brent Wertz, at Anheuser-Busch’s Kingsmill Resort in Williamsburg, Va., in conjunction with Anheuser-Busch brewmasters. Recognized for his outstanding culinary expertise, Chef Wertz and his team created the new line in the tradition of Budweiser, using only the finest ingredients to craft special sauces resulting in an exceptional taste experience that will pair perfectly with America’s favorite beverage of moderation, beer. In fact, Budweiser is a key ingredient in the creation of these savory sauces. Vita Food Products has confirmed the alcohol content after production meets all government requirements to be classified as a non-beverage food product.
The Budweiser sauces will be available at grocery, gourmet and convenience stores and in casual dining chains.
“Vita is pleased to partner with Anheuser-Busch to further the brand exposure of Budweiser within the food industry and provide sauces with exceptional tastes similar to that of Budweiser beer,” said Stephen D. Rubin, president of Vita Food Products, Inc.
Vita Food Products, Inc.
The Vita Seafood division is a U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce and horseradish. The company markets and sells these items under the Vita®, Elf® and Grand Isle® brands. More than 95 percent of Vita Seafood’s sales are in kosher foods.
Vita Specialty Foods, a wholly owned subsidiary of the company, manufactures and distributes honey, salad dressings, cooking sauces, jams and jellies, and gift baskets under the Virginia Brand® name. It also offers a line of salad dressings, gourmet sauces, and beverages under its Oak Hill Farms® brand; and a line of hot sauce-based products under its Scorned Woman® brand name. For more information, visit www.vitafoodproducts.com.
Based in St. Louis, AnheuserBusch is the leading American brewer, holding nearly 50 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. AnheuserBusch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2006. AnheuserBusch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans. For more information, visit www.AnheuserBusch.com.
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Budweiser Sauce Recipes
Budweiser Baste
The Budweiser Basting Sauce is a perfect fit for fish, chicken, pork and beef. This sauce has a distinct mustard flavor that’s enhanced with a blend of fresh garden vegetables, herbs and a nice hint of caramelized sweetness. A touch of soy and citrus rounds out this great baste. Below is a recipe that incorporates the best of worlds, the new Budweiser basting sauce accompanied with a distinctive, full-flavored Budweiser beer. Enjoy!
Budweiser Basted Yard Bird
You will need:
- Four each boneless, wing or chicken breasts
- One 14-ounce bottle of Budweiser Basting Sauce
- 12-ounces of Budweiser
- Salt, pepper and granulated garlic
Preparation:
1. Season the chicken with the salt, pepper and garlic.
2. Mix the Budweiser Baste and Budweiser together in a bowl and coat the chicken.
3. Cover and Refrigerate for two hours.
4. Grill the chicken until cooked through and serve with your favorite side.
For an extra kick, add 2-ounces of soy sauce and 1 Tbsp. of fresh minced ginger
Budweiser Wing Sauce
The Budweiser Wing Sauce is built for, what else, a Budweiser! The wing sauce is nicely balanced with the right amount of heat, a hint of sweetness, a nice intermingling of butter and garlic with a pallet cleansing burst of vinegar. This sauce is comfortably mild and can be kicked up for those who love hot and spicy. Below is a recipe that’s sure to get your friends and family talking!
Budweiser Hot Popped Shrimp
You will need:
- 32 Rock Shrimp
- Three-ounces flour
- Two eggs, beaten
- Four-ounces cracker crumbs
- ½- ounce Budweiser Wing Sauce
- One tsp. black sesame seeds
- One tsp. white sesame seeds
Preparation:
1. Bread the shrimp by dusting with the flour, dipping in the eggs, then coating with cracker crumbs.
2. Pop the shrimp into a pan and fry until golden brown.
3. Toss with the sesame seeds and the Budweiser Wing Sauce.
Serve hot!
Budweiser Barbeque Sauce
Budweiser Barbeque Sauce is what barbeque wants to be. Using the best ingredients available, we’ve created a sauce that’s full flavored and unique – it’ll make you wonder how it can be so good! This sauce holds the perfect blend of heat, vinegar, fresh herbs and garden vegetables with subtle notes of hops, malts and rice that only a smooth, distinct Budweiser can add. Place this sauce in your food arsenal and you’ll become an instant crowd pleaser when it’s time to eat.
Barbeque Budweiser Burger
You will need:
- Two lbs. 90/10 ground sirloin
- One egg
- Two-ounces Budweiser Barbeque Sauce
- One clove garlic, minced
- ½-ounce Budweiser Wing Sauce
- Salt, pepper and granulated garlic
Preparation:
1. Blend all ingredients together until well incorporated.
2. Form the meat into 8-ounce patties.
3. Grill over medium flame until medium rare.
Beechwood Smoked Budweiser Barbeque Sauce
The Beechwood Smoked Budweiser Barbeque Sauce offers traditional barbeque flavor with subtle smokiness and a slightly tart and sweet balance that has a caramelized sugar finish. This sauce is complex enough to work with both lighter meats such as chicken, while holding true to bigger flavors like beef and ribs. The special Beechwood chips, made famous in the crafting of our world-famous Budweiser, are used in creating this sauce and the result is a flavor like no other with a finish that is subtly smoky with hints of hops and malt. This incredible sauce will have them clamoring for more.
Beechwood Smoked Barbeque Brisket
You will need:
- Two lbs. beef brisket
- One-ounce salt, pepper and granulated garlic
For Brisket Marinade:
- Three cups Beechwood Smoked Barbeque Sauce
- ½ cup Worcestershire sauce
- ½ cup Budweiser
- One cup beef stock
- One lime, juiced
- ¼ cup chopped parsley
- ½ cup brown sugar
- Five green onions, chopped
- Three cloves of garlic, mashed
Preparation:
1. Mix all of the marinade ingredients together well and marinate the brisket for up to 24 hours.
2. Remove the brisket from the marinade and sear off in a hot pan with a small amount of oil.
3. In a large roasting pan, place the marinade and the brisket.
4. Cover and cook for 2 - 2 ½ hours in a 350 degree oven.
5. When the brisket is fork tender remove from the oven and set aside.
6. Reduce the marinade until it coats a spoon and serve with the brisket.
Also, for your information here is a brief biography on Brent Wertz:
Brent E. Wertz Biography –
Brent Wertz, Certified Executive Chef (CEC), graduated from The Culinary Institute of America in 1987 with high honors. Upon graduation he began his culinary career working at renowned hotels from California to Scotland and has honed his craft for nearly two decades working on a variety of multi-regional cuisines. Wertz went on to earn the distinction of Certified Executive Chef from the American Culinary Federation.
In 2002 Wertz joined Anheuser-Busch’s Kingsmill Resort & Spa as Vice President of Food and Beverage where he oversees 11 food and beverage outlets. His culinary skills have played a major role in Kingsmill Resort & Spa’s winning local and national awards including the AAA “4-Diamond Award,” Conde Nast’s “Gold List,” Meeting and Conventions Magazine’s “Gold Key Award,” and Resort & Great Hotels “Connoisseur’s Choice Award.” In addition, Wertz has instituted an American Culinary Federation Apprentice program and serves as the National Apprentice Chair. He has also developed a line of Kingsmill signature sauces and seasonings and has been featured in PBS specials as well as on the Food Channel’s “Follow That Food.”
Chilehead Comments:
Posted by: Nick Lindauer - Categories: Hot Sauce News
Permalink: New Summer Item: Budweiser Sauces
One year ago: Jennifer Wilbanks Is Like A Bottle Of Hot Sauce
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115 Comments »
They look cool. Wouldn’t mind trying those. Where can you get them from? Are you going to carry them Nick?
Most interesting. These sound like something good to try out! I have quite a long list of sauces to try now 
Nick Lindauer on 5/17/2006 at 7:20 am said:
Yeah - I think we need to try the Rock Shrimp with Defcon.
Hint, marinate them overnight with a mix of #1 and #2 first.
Just another huge corporation capitilizing on the hard work of independent sauce makers.
Anthony on 5/17/2006 at 8:00 am said:
Just another huge corporation capitilizing on the hard work of independent sauce makers.
I can see your point Anthony, but remember one thing, most mass produced global Orwellian-based conglomerates don’t have the personal touch when it comes to sauces. Not to rip on them, but look at stuff like Tabasco and Franks. While they make not completely suck, they lack the distinctive flavors of the specialty people like CaJohn, Jim, Gordon, Uncle Big, etc. (oh yeah, maybe me too). I wouldn’t worry about them capitalizing too much. Yeah, they’ll make a few bucks from the drones who are looking for nothing but a label, but in the long run, I don’t foresee much direct impact on the independant/specialty people.
Nick Lindauer on 5/17/2006 at 9:03 am said:
Yeah, I’m sure they will be on the grocery store shelves in no time - selling not because of the quality of the product but because of the brand name label.
And because they have the $ to buy the shelf space to put it there
With their leverage and economies of scale they’ll get distributed fairly quickly. I’m sure they will get a bunch of one time sales, but it’s the quality of an artisan product that creates a loyal following and repeat sales.
Yeah, Damn the Man! Budweiser can kiss my ass! lol Miller’s better anyhow.
Lee@DC on 5/17/2006 at 10:44 am said:
Yeah, Damn the Man! Budweiser can kiss my ass! lol Miller’s better anyhow.
You really shouldn’t hold back your feelings Lee 
Sorry, I have a problem remaining in control when it comes to beer AND hot sauce….
BTW- I wonder who really makes these sauces….
Lee@DC on 5/17/2006 at 10:50 am said:
BTW- I wonder who really makes these sauces….
Nevermind, I guess I should read the article before popping off like that.
Lee@DC on 5/17/2006 at 10:51 am said:
Nevermind, I guess I should read the article before popping off like that.
You drunk already??
Lee@DC on 5/17/2006 at 10:50 am said:
BTW- I wonder who really makes these sauces….
come on Lee, fight fire with fire…ha ha
they make beer and now hot sauce,
so you just have to add beer to your product list 
Dan@ BLP Labels on 5/17/2006 at 10:54 am said:
You drunk already??
On Miller, too!
chrisk on 5/17/2006 at 10:58 am said:
come on Lee, fight fire with fire…ha ha
they make beer and now hot sauce,
so you just have to add beer to your product list
Chris, how about instead we just license out the ‘Danny Cash’ name to a beer co-packer? Wouldn’t that be just as good? lol
Lee@DC on 5/17/2006 at 11:13 am said:
On Miller, too!
Ahhh yes… The Champagne of Beers! My Favorite.
On a side note - Tell Danny to check his email. I have some very important questions that need to be answered on your guys’ new project. I also CC’d you the email.
I hope Dan checks his email then, because I’m off to a baseball game in a few minutes. Yeah it’s early, but my liver doesn’t own a watch so screw it!
Lee@DC on 5/17/2006 at 11:15 am said:
Chris, how about instead we just license out the ‘Danny Cash’ name to a beer co-packer? Wouldn’t that be just as good? lol
Perfect, Id like to see your logo on there…
then you wouldnt have to worry about making sauce and beer…
Lee@DC on 5/17/2006 at 11:19 am said:
I hope Dan checks his email then, because I’m off to a baseball game in a few minutes. Yeah it’s early, but my liver doesn’t own a watch so screw it!
Lee… Just remember:
“You can’t drink all day, unless you start in the morning!”
Those, my friends, are my words of wisdom for the day
Dan@ BLP Labels on 5/17/2006 at 11:24 am said:
Lee… Just remember:
“You can’t drink all day, unless you start in the morning!”
Those, my friends, are my words of wisdom for the day
Its always morning somewhere in the world, isnt it???
Dan@ BLP Labels on 5/17/2006 at 11:24 am said:
Lee… Just remember:
“You can’t drink all day, unless you start in the morning!”
Those, my friends, are my words of wisdom for the day
chrisk on 5/17/2006 at 11:35 am said:
Its always morning somewhere in the world, isnt it???
Not words I live by, but if you do:
enjoy it!
If we’re all going to align with beer pakers….PBR-Capitol Punishment anyone? Defcon colt 45! Peppermastermiesterbreu, Danny Coors, Scotty Ice, The Three Coronas, ….This is kind of fun!
Samuel CaJohn’s Pale Ale
You could have these affiliates as well: Badger-Lambic, MSK 800, Franks-In-Stein, Loco Luna Lager, Huv’s Hops, BeerTab-asco, Crapalacky Light……….
Dan@ BLP Labels on 5/17/2006 at 11:24 am said:
Lee… Just remember:
“You can’t drink all day, unless you start in the morning!”
Those, my friends, are my words of wisdom for the day
During my wifes’ stint as a bar tender, her crowd used to say “It ain’t a night until it’s light.” Had t-shirts done.
And in the immortal words of Benjamin Franklin, “Beer is proof God loves us, and wants us happy”. No wonder he’s on the $100, he’s 100% correct.
DEFCON Creator on 5/17/2006 at 1:25 pm said:
And in the immortal words of Benjamin Franklin, “Beer is proof God loves us, and wants us happy”. No wonder he’s on the $100, he’s 100% correct.
Wow creator you are way into this
is this your 2nd favorite pastime?
Beer is good food. Not only does it give me great marketing ideas, it helps me utilize my remote viewing capabilities so as to keep in contact with the ZERO kids regarding the global domination we seek.
Vic on 5/17/2006 at 7:15 am said:
Wow what a power company combination, coming from a retail/food based background I knew Vita had their hands in alot of different areas ( the bottled Herrings come to mind ) but I never knew they were so vast and acroos the board like that. With Budweiser on the label it should move well, I look forward to trying them. The receipe for the Rock Shrimp sounds good.
I must agree Vic. Great marketing idea for Bud and Vita..Who knows, these may turn out to be some tasty products as well.
Don’t knock it, till ya try it!
DEFCON Creator on 5/17/2006 at 2:04 pm said:
Beer is good food. Not only does it give me great marketing ideas, it helps me utilize my remote viewing capabilities so as to keep in contact with the ZERO kids regarding the global domination we seek.
Ahhh, I see, some insight into the Creator’s mind…lol
Tracy C on 5/17/2006 at 4:01 pm said:
I must agree Vic. Great marketing idea for Bud and Vita..Who knows, these may turn out to be some tasty products as well.
Don’t knock it, till ya try it!
Tra - to - the “C”
a bit hot in the sun today, come in for a break…lol
chrisk on 5/17/2006 at 4:20 pm said:
Tra - to - the “C”
a bit hot in the sun today,
Yes Chris, it’s quite NICE today!
I think we are destined to be overwelmed by the national beer and liquor companie’s takes on marinades, hot sauces and barbeque sauces. I don’t have a problem with free enterprise, but I worry about the little guy. You all know I own a small BBQ restaurant here in Des Moines, and let me tell you it is hard to compete with Famous Dave and Texas Roadhouse. They have corporate dollars and backing that I don’t. I feel the same way about the Jack Daniels sauces and the Jim Beam Sauces and now these new Budweiser sauces. They can put the little guy out of business without even thinking about it. I know I am rambling, but Blair and Dave and CaJohn made it through the corporate land mine field, what about some of these new sauces just trying to get on their feet?? Anyway, just had a bad day and this was the cherry on my sunday and enticed me to grumble a little bit. I wish the best for Budweiser, but my prayers are for the little guys!!!!!
I think budweiser makes enough money selling beer anyway I for one have tasted bedweiser once and I intend to keep it that way
Cheffy on 5/17/2006 at 6:03 pm said:
I think we are destined to be overwelmed by the national beer and liquor companie’s takes on marinades, hot sauces and barbeque sauces. I don’t have a problem with free enterprise, but I worry about the little guy. You all know I own a small BBQ restaurant here in Des Moines, and let me tell you it is hard to compete with Famous Dave and Texas Roadhouse. They have corporate dollars and backing that I don’t. I feel the same way about the Jack Daniels sauces and the Jim Beam Sauces and now these new Budweiser sauces. They can put the little guy out of business without even thinking about it. I know I am rambling, but Blair and Dave and CaJohn made it through the corporate land mine field, what about some of these new sauces just trying to get on their feet?? Anyway, just had a bad day and this was the cherry on my sunday and enticed me to grumble a little bit. I wish the best for Budweiser, but my prayers are for the little guys!!!!!
Cheffy, I agree . The big money guys seem to always have the advantage. In the “mainstream” that is. I believe that this is a huge marketing effort on Buds part to reel in their beer drinking followers. Eat Bud, Drink Bud and be merry. It will probably be a huge success. Just wait until the bikini clad Bud light girls start flashing the wing sauce to drunkin’ Nascar fans. On the hood of a race car no doubt. I feel your pain as the “little guy”, but you’ve got to look at how these big corporate types market their product, take notes, and learn from what seems to work, and stay away from what doesn’t. Would wing sauces be where they are today if the Hooter’s chain had never made it on to the scene? Not trying to be a stick in the mud here, just trying to look at the positive.
I can tell you this. In order for us little guys to succeed in this growing “corporate” economy, we have to remain as partners, so to speak, and drop all of the “my sauce (company) is better than yours” attitude that I’ve seen pop up in this tiny industry within the last few months, and work together so that the general consumer will still have a place to get quality products, and services, that only “we” little guys can offer.
Hang in there Cheffy!!
Tracy C.
Tracy C on 5/17/2006 at 6:36 pm said:
Cheffy, I agree . The big money guys seem to always have the advantage. In the “mainstream” that is. I believe that this is a huge marketing effort on Buds part to reel in their beer drinking followers. Eat Bud, Drink Bud and be merry. It will probably be a huge success. Just wait until the bikini clad Bud light girls start flashing the wing sauce to drunkin’ Nascar fans. On the hood of a race car no doubt. I feel your pain as the “little guy”, but you’ve got to look at how these big corporate types market their product, take notes, and learn from what seems to work, and stay away from what doesn’t. Would wing sauces be where they are today if the Hooter’s chain had never made it on to the scene? Not trying to be a stick in the mud here, just trying to look at the positive.
I can tell you this. In order for us little guys to succeed in this growing “corporate” economy, we have to remain as partners, so to speak, and drop all of the “my sauce (company) is better than yours” attitude that I’ve seen pop up in this tiny industry within the last few months, and work together so that the general consumer will still have a place to get quality products, and services, that only “we” little guys can offer.
Hang in there Cheffy!!Tracy C.
Not so fast I’m writing this down, OK …skantly clad hot girls…race car hoods… drunk nascar fans….got it
TRA-C and Cheffy got it. I have not experienced much of the “my co. is better stuff”, I have found all my coleauges (online and other) quite supportive. Supporting each other is the key. The big conglomerates are a free fire zone!
Oops! One more thing. Sorry..The reason CaJohn, Dave, Blair, and I’d like to add Jim Campbell, all seem to be leading the pack and have been around since the beginning of time, just kiddin’, is because they all work together as a team. They all have stuck to their passion of providing the consumer with excellent quality products. Working with one another and not trying to step on any body else in order to make it to the top. (Crapalaky) Just good down to earth people who love what they do, and respect the people who buy and sell their products. Ok, I’m done and leaving the room. Give me a few seconds before you start throwing things at me. Later Friends!
Cheffy on 5/17/2006 at 6:03 pm said:
I think we are destined to be overwelmed by the national beer and liquor companie’s takes on marinades, hot sauces and barbeque sauces. I don’t have a problem with free enterprise, but I worry about the little guy. You all know I own a small BBQ restaurant here in Des Moines, and let me tell you it is hard to compete with Famous Dave and Texas Roadhouse. They have corporate dollars and backing that I don’t. I feel the same way about the Jack Daniels sauces and the Jim Beam Sauces and now these new Budweiser sauces. They can put the little guy out of business without even thinking about it. I know I am rambling, but Blair and Dave and CaJohn made it through the corporate land mine field, what about some of these new sauces just trying to get on their feet?? Anyway, just had a bad day and this was the cherry on my sunday and enticed me to grumble a little bit. I wish the best for Budweiser, but my prayers are for the little guys!!!!!
Well Cheffy, if I am ever in your neck of the woods I would drop by in a second. I make it a priority to seek out the innovators and originators that lead the herd instead of follow it. If it wasn’t for the independants doing and creating the Mega-Corporations wouldn’t know a good idea if they choked on it.
I would like to add that I have had the pleasure of ordering from 2 of the above mentioned companies and the customer service is very very very good, and that will keep me going to these 2 for ever and ever until they retire ok you twisted my arm it’s CaJohn and Tracy, Ryan has ordered from the others and I think he was pretty happy, I am going to see if Jim can match them here pretty soon so not only do you need scantily clad hot women, and race cars and beer but you need to have GREAT customer service. just my 2 cents.
oh and I’d like to add Nick does a great job too….sorry Nick didn’t mean to leave you out.
Anthony on 5/17/2006 at 7:12 pm said:
Well Cheffy, if I am ever in your neck of the woods I would drop by in a second. I make it a priority to seek out the innovators and originators that lead the herd instead of follow it. If it wasn’t for the independants doing and creating the Mega-Corporations wouldn’t know a good idea if they choked on it.
Count me in too Cheffy! I’m all for the ‘little guy’
I would just like to add that “I am” scantly clad as well 
ehhhhhh……I don’t think wearing JUST the pink helmet counts.. 
Vic on 5/17/2006 at 7:27 pm said:
I would just like to add that “I am” scantly clad as well
Now that’s scary!
Mrs.Ryan on 5/17/2006 at 7:32 pm said:
ehhhhhh……I don’t think wearing JUST the pink helmet counts..
A pink helmet and a big smile
huvason on 5/17/2006 at 7:32 pm said:
Now that’s scary!
Yeah you can say that again……what my poor wife has to endour 
LMAO she is enduring quite well since she is still around… Hi Wendy
Mrs.Ryan on 5/17/2006 at 7:42 pm said:
LMAO she is enduring quite well since she is still around… Hi Wendy
Nine years of Marital Bliss today!!! Actually…….it’s our anniversary today
Why she hasn’t run away screaming at the top of her lungs I’ll never know. 
Cheffy, I’ll catch a fast jet to your eatery, as soon as those manufacturers that I mentioned earlier send me some chump change for kissing their booties…
Vic on 5/17/2006 at 7:47 pm said:
Nine years of Marital Bliss today!!! Actually…….it’s our anniversary today
Why she hasn’t run away screaming at the top of her lungs I’ll never know.
Congrats Vic and Wendy!!!!!
Ryan says that Vic looks really sexy in a leather thong. Is this true??
Tracy C on 5/17/2006 at 7:48 pm said:
Cheffy, I’ll catch a fast jet to your eatery, as soon as those manufacturers that I mentioned earlier send me some chump change for kissing their booties…
Hey Tracy- gonna respond to that e-mail tonight bud, thanks again man
Vic on 5/17/2006 at 7:47 pm said:
Nine years of Marital Bliss today!!! Actually…….it’s our anniversary today
Why she hasn’t run away screaming at the top of her lungs I’ll never know.
Happy Anniversary!
Vic on 5/17/2006 at 7:51 pm said:
Hey Tracy- gonna respond to that e-mail tonight bud, thanks again man
no problems mate!! take yer time..
huvason on 5/17/2006 at 7:52 pm said:
Happy Anniversary!
Thanks huvason
Dag nabbit..my comment counter is stuck on 650!! Am I in some sort of trouble? “Time out” perhaps because of my ranting today?
Tracy C on 5/17/2006 at 7:56 pm said:
Dag nabbit..my comment counter is stuck on 650!! Am I in some sort of trouble? “Time out” perhaps because of my ranting today?
it’s at 651 now
Tracy C on 5/17/2006 at 7:56 pm said:
Dag nabbit..my comment counter is stuck on 650!! Am I in some sort of trouble? “Time out” perhaps because of my ranting today?
YOU RANTED ……no way I do not believe it
Mrs.Ryan on 5/17/2006 at 8:06 pm said:
YOU RANTED ……no way I do not believe it
Well not offically a rant. Just flappin’ my lips via my fingers.
Tracy C on 5/17/2006 at 7:05 pm said:
Oops! One more thing. Sorry..The reason CaJohn, Dave, Blair, and I’d like to add Jim Campbell, all seem to be leading the pack and have been around since the beginning of time, just kiddin’,
Well now… you’ve hit one of my favorite subjects on which to pull out the soapbox Delete now or forever hold you piece 
CaJohn & I aren’t really ‘leading the pack’ except in estimation of our fellow chileheads, which is priceless. We struggle *hard* to try and keep afloat in this corporate world. I can guarantee you only one thing about the Budweiser stuff, irrespective of it’s taste- it will be made *waayyy* cheaper than John or Defcon or Scottie or any of the rest of us can make and that is not taking into account economics of scale.
Tracy C on 5/17/2006 at 7:56 pm said:
Dag nabbit..my comment counter is stuck on 650!! Am I in some sort of trouble? “Time out” perhaps because of my ranting today?
The counter cannot be the only reason you post
Also, it can be as cheap as budweiser wants to make it. I want the stuff I KNOW is good and is made by people that know what they are doing!
Tracy C on 5/17/2006 at 7:51 pm said:
Congrats Vic and Wendy!!!!!
Ryan says that Vic looks really sexy in a leather thong. Is this true??
Hey don’t play coy now- you know damn well I do
The only problem is that the elastic gets all tangled in the butt hair- ouch!! 
Vic on 5/17/2006 at 9:03 pm said:
Hey don’t play coy now- you know damn well I do
The only problem is that the elastic gets all tangled in the butt hair- ouch!!
oh snap! TMI!!
We do indeed “stick to our passion” but we wouldn’t be the first folks to fall on our swords because of it Case in point… there are several habanero/garlic sauces out there. Several had goofy obscene labels. I decided to do a ’statement sauce’ (my Red Savina(R) Garlic sauce) featuring *no* flaming butt holes or naked ladies n te label in response to them. They outsell me 100 to 1. CaJohn has had the same experience with his ‘goofy’ vs serious labels- people WANT goofy vs serious,
Jim Campbell (StepUpForCharity.org) on 5/17/2006 at 9:09 pm said:
We do indeed “stick to our passion” but we wouldn’t be the first folks to fall on our swords because of it
Hmm I didn’t know that about the goofy labels. Me The bottle doesn’t matter I just want the contents. Naked ladies or not!
Jim Campbell (StepUpForCharity.org) on 5/17/2006 at 9:09 pm said:
We do indeed “stick to our passion” but we wouldn’t be the first folks to fall on our swords because of it
“Some” people Jim, some of us want them all!! I can admit that the “Goofy” labels catch my eye and we have many of them on the shelves- but I can say honestly that “Serious” is just as important and for the most part more valued. I would assume that on the overall the “Goofy’ sell better- but do the “Goofy” get the return sales, that return customer or do the sales have to be off set by producing another “Goofy” to obtain the dollars back.
Vic on 5/17/2006 at 9:18 pm said:
“Some” people Jim, some of us want them all!! I can admit that the “Goofy” labels catch my eye and we have many of them on the shelves- but I can say honestly that “Serious” is just as important and for the most part more valued. I would assume that on the overall the “Goofy’ sell better- but do the “Goofy” get the return sales, that return customer or do the sales have to be off set by producing another “Goofy” to obtain the dollars back.
that sounds like a “goofy” theory to me
Aaron on 5/17/2006 at 9:24 pm said:
that sounds like a “goofy” theory to me
Hey now- don’t goof on my goofy, lol
Jim Campbell (StepUpForCharity.org) on 5/17/2006 at 9:09 pm said:
We do indeed “stick to our passion” but we wouldn’t be the first folks to fall on our swords because of it
I think part of it depends on the distribution channels used too. You just can’t sell some of the more obscenly named/labeled bottles in all outlets. If you are going for retail other than online and specialty stores, the wild labels are out of luck. Groceries, national stores and most restaurants want something that looks a little more family friendly.
DEFCON Creator on 5/17/2006 at 1:25 pm said:
And in the immortal words of Benjamin Franklin, “Beer is proof God loves us, and wants us happy”. No wonder he’s on the $100, he’s 100% correct.
My youngest daughter was a waitress at a restraunt that sold t-shirts with that quote on the back.
I read the post but not all of the comments, I have a couple of questions:
What is the heat factor?
And even though it’s bud-does it taste great or is it less filling.
“Would wing sauces be where they are today if the Hooter’s chain had never made it on to the scene?”
Wing sauces were on the map way before Hooter’s started serving them. That is, if you call Hooter’s breading goopy things on a plate wings. I think that’s part of the allure though, the independant makers. There has been an explosion in the last couple of years of gourmet shops carrying the stuff you don’t find in huge supermarket chains. The explosion is still growing, so I would care to say that people with taste do not flock to a supermarket, but to a gourmet shop to find the best tasting stuff.
“In order for us little guys to succeed in this growing “corporate” economy, we have to remain as partners, so to speak, and drop all of the “my sauce (company) is better than yours” attitude that I’ve seen pop up in this tiny industry within the last few months, and work together so that the general consumer will still have a place to get quality products, and services, that only “we” little guys can offer.”
Exactly, and it truly seems this is how things have evolved here and on other forums. At the Fiery Foods Show, I met a dumptruck load of people in the business, and in a day or two regarded them a friends, not competitors. The independant market is growing by leaps and bounds, and is by far more on the cutting edge of new flavors and uses. The Big Brother companies, I don’t think, will ever be as quick to bend to the market as the independant, and will therefore always be a step or two behind.
“I can guarantee you only one thing about the Budweiser stuff, irrespective of it’s taste- it will be made *waayyy* cheaper than John or Defcon or Scottie or any of the rest of us can make and that is not taking into account economics of scale.”
Agreed Jim. I can’t speak for anyone else, but I’m mainly in it for the absolute fun I’ve had and will be having for the forseeable future. As I stated in the interview thread, “When it stops being fun, I close the door, look back, and think of what a great ride it was.”. Of course it would be nice to be a millionaire, but there is more to it than that. We’ve actually just dropped the price of our most expensive regular sauce (#1) by 40% because we are able to make more of it to supply the demand, hence reduced cost for us. Of course we don’t own a 500,000 sq. ft. factory, nor do I care to, but I think people know what they like and will consider brand loyalty when they find what that certain independant sauce.
I don’t see the independant makers going anywhere anytime soon. The hot sauce market is a serious niche, which is and will be growing by leaps and bounds as it is now. Seeing the Big Brother companies responding to it like Budweiser did, just reaffirms this, as these companies with their thousands of demographic actuaries have seen something WE have seen before them, and have attempted to get there foot in the door. Yeah, so there’s some scantily-clad “mind of a door wedge” trollop posing with a Bud sauce on the hood of Tony Stewart’s car, it doesn’t matter. Perhaps when people try that stuff, they will be intrigued as to what other stuff is on the market, hence “A new chilihead is born”.
DEFCON Creator on 5/18/2006 at 8:03 am said:
“Would wing sauces be where they are today if the Hooter’s chain had never made it on to the scene?”
Wing sauces were on the map way before Hooter’s started serving them. That is, if you call Hooter’s breading goopy things on a plate wings. I think that’s part of the allure though, the independant makers. There has been an explosion in the last couple of years of gourmet shops carrying the stuff you don’t find in huge supermarket chains. The explosion is still growing, so I would care to say that people with taste do not flock to a supermarket, but to a gourmet shop to find the best tasting stuff.
“In order for us little guys to succeed in this growing “corporate” economy, we have to remain as partners, so to speak, and drop all of the “my sauce (company) is better than yours” attitude that I’ve seen pop up in this tiny industry within the last few months, and work together so that the general consumer will still have a place to get quality products, and services, that only “we” little guys can offer.”
Exactly, and it truly seems this is how things have evolved here and on other forums. At the Fiery Foods Show, I met a dumptruck load of people in the business, and in a day or two regarded them a friends, not competitors. The independant market is growing by leaps and bounds, and is by far more on the cutting edge of new flavors and uses. The Big Brother companies, I don’t think, will ever be as quick to bend to the market as the independant, and will therefore always be a step or two behind.
“I can guarantee you only one thing about the Budweiser stuff, irrespective of it’s taste- it will be made *waayyy* cheaper than John or Defcon or Scottie or any of the rest of us can make and that is not taking into account economics of scale.”
Agreed Jim. I can’t speak for anyone else, but I’m mainly in it for the absolute fun I’ve had and will be having for the forseeable future. As I stated in the interview thread, “When it stops being fun, I close the door, look back, and think of what a great ride it was.”. Of course it would be nice to be a millionaire, but there is more to it than that. We’ve actually just dropped the price of our most expensive regular sauce (#1) by 40% because we are able to make more of it to supply the demand, hence reduced cost for us. Of course we don’t own a 500,000 sq. ft. factory, nor do I care to, but I think people know what they like and will consider brand loyalty when they find what that certain independant sauce.
I don’t see the independant makers going anywhere anytime soon. The hot sauce market is a serious niche, which is and will be growing by leaps and bounds as it is now. Seeing the Big Brother companies responding to it like Budweiser did, just reaffirms this, as these companies with their thousands of demographic actuaries have seen something WE have seen before them, and have attempted to get there foot in the door. Yeah, so there’s some scantily-clad “mind of a door wedge” trollop posing with a Bud sauce on the hood of Tony Stewart’s car, it doesn’t matter. Perhaps when people try that stuff, they will be intrigued as to what other stuff is on the market, hence “A new chilihead is born”.
Great post Creator. AND I actually understood all the words this time
Wow what a power company combination, coming from a retail/food based background I knew Vita had their hands in alot of different areas ( the bottled Herrings come to mind ) but I never knew they were so vast and acroos the board like that. With Budweiser on the label it should move well, I look forward to trying them. The receipe for the Rock Shrimp sounds good.