From thier website: “Grab a glass of water, because you’re going to need it! You’ve never tried spice like this. Fiery Hot Pringles will put your tolerance for extreme heat to the test. Are you up for the challenge?” http://www.pringles.com

These chips are far from hot, a fact that I knew before buying them, but I decided to give them a whirl anyways. While they are tasty, as all Pringles are, these chips leave me wanting to eat something hotter. They create a minor irritation in my mouth that could be confused as a burning sensation. Instead of calling these chips Fiery Hot, they should have been named: Paprika chips since that seems to be the main heat generator in the list of ingredients.