I think you’re right, a set of these bottles might look pretty cool on the shelf (minus the spelling error, of course). But the sauce doesn’t look or sound too appetizing…

Do you think having two numbers for some of the ratings will keep everyone happy?

Someday the perfect sauce will be Discover. Right Anthony

Bret on 4/17/2007 at 8:35 am said:

Someday the perfect sauce will be Discover. Right Anthony

Already has by several folks- Mild to Wild’s Fiery Hot Habanero

Bret on 4/17/2007 at 8:35 am said:

Someday the perfect sauce will be Discover. Right Anthony

Lava Extreme got a ‘10′ from GoonieNick:).

Anyway, minus the typo, I think that label is pretty cool.

locolnabrian on 4/17/2007 at 9:36 am said:

Lava Extreme got a ‘10′ from GoonieNick:).

Anyway, minus the typo, I think that label is pretty cool.

Thats why it got two ratings. The label is pretty cool minus the typo.

The colour also received two ratings as it is pretty gross or pretty cool in a radioactive Nickelodeon slime type of way.

I’ll split the dif. we’ll call it a five.

Jim Campbell- StepUpForCharity.org on 4/17/2007 at 9:01 am said:

Already has by several folks- Mild to Wild’s Fiery Hot Habanero

hear hear.

Anthony on 4/17/2007 at 9:53 am said:

Thats why it got two ratings. The label is pretty cool minus the typo.

The colour also received two ratings as it is pretty gross or pretty cool in a radioactive Nickelodeon slime type of way.

Kudos on the review and the creativity on the ratings. The color explanation above cracks me up:)

Okay, so go check out their website. It looks like this company was started because someone looked up Wilbur Scoville on Wikipedia and thought it would be cool to exploit his name and rating system — the scientific side of hot sauces. Whereas most sauce companies form out of a good recipe(s), and the names and marketing come later, these guys seem to have started with the name and marketing plan and the sauces were somewhat of an afterthought. They have also managed to demonstrate their complete lack of knowledge of the hot sauce industry. First off, misspelling the main ingredient of one of your three sauces, in huge letters on your label no less, is absolutely rediculous. Big time amature hour. Then there is their website that makes it appear as if they are some sort of authorities on Wilbur Scoville and even cliam that they are THE Scoville Food Institute. Very misleading. This whole thing stinks of gimmick.

Gildo on 4/17/2007 at 12:37 pm said:

Okay, so go check out their website. It looks like this company was started because someone looked up Wilbur Scoville on Wikipedia and thought it would be cool to exploit his name and rating system — the scientific side of hot sauces. Whereas most sauce companies form out of a good recipe(s), and the names and marketing come later, these guys seem to have started with the name and marketing plan and the sauces were somewhat of an afterthought. They have also managed to demonstrate their complete lack of knowledge of the hot sauce industry. First off, misspelling the main ingredient of one of your three sauces, in huge letters on your label no less, is absolutely rediculous. Big time amature hour. Then there is their website that makes it appear as if they are some sort of authorities on Wilbur Scoville and even cliam that they are THE Scoville Food Institute. Very misleading. This whole thing stinks of gimmick.

I agree. I had their habanero hot sauce and they claimed it was 250k or something like that.. maybe 300k.. Regardless it was way below that and not accurate in any sense.

I had Mo Hotta Mo Betta Red Savina last night and it was rated just under 6,000 SU. I actually thought it maybe have been a little hotter than that, more towards 10k maybe. Anyways I did the whole bottle and had a burn going believe it or not.

I did the entire bottle of Scoville Units Habanero 300k and had absolutely nothing..

Oh Yeah.. Maybe I am to modest in handing out 10s.. to me a 10 is a great sauce, that I like alot, that I will buy again, that I will tell my friends about, that can be used on many dishes.. so yup Loco Luna Lava Extreme did fit in that category for me!!

First off, misspelling the main ingredient of one of your three sauces, in huge letters on your label no less, is absolutely rediculous. Big time amature hour.

I like the way you make a point there Swamp Honky!

Gildo on 4/17/2007 at 12:37 pm said:

Okay, so go check out their website. It looks like this company was started because someone looked up Wilbur Scoville on Wikipedia and thought it would be cool to exploit his name and rating system — the scientific side of hot sauces. Whereas most sauce companies form out of a good recipe(s), and the names and marketing come later, these guys seem to have started with the name and marketing plan and the sauces were somewhat of an afterthought. They have also managed to demonstrate their complete lack of knowledge of the hot sauce industry. First off, misspelling the main ingredient of one of your three sauces, in huge letters on your label no less, is absolutely rediculous. Big time amature hour. Then there is their website that makes it appear as if they are some sort of authorities on Wilbur Scoville and even cliam that they are THE Scoville Food Institute. Very misleading. This whole thing stinks of gimmick.

Here we go again with the gimmick stuff. I forgot you are the Expert on Hot sauces. Lets look at this from a retail side. What sells, 1st Labels 2nd Price 3rd Taste. Granted that is mass market side of retail. Hot Shop have more of a chance to talk with the consumer and even let them taste before they buy. SO THANK YOU MANF THAT TAKE A CHANCE WITH A GIMMICK PRODUCT I WILL KEEP BUYING YOUR PRODUCTS. Gildo, GoonieNick, Anthony. When you all come up with your perfect sauce let me know I will carry it also at JJ’s. Make sure it has a perfect label on it nothing to gimmicky.

Bret on 4/17/2007 at 4:44 pm said:

Here we go again with the gimmick stuff. I forgot you are the Expert on Hot sauces. Lets look at this from a retail side. What sells, 1st Labels 2nd Price 3rd Taste. Granted that is mass market side of retail. Hot Shop have more of a chance to talk with the consumer and even let them taste before they buy. SO THANK YOU MANF THAT TAKE A CHANCE WITH A GIMMICK PRODUCT I WILL KEEP BUYING YOUR PRODUCTS. Gildo, GoonieNick, Anthony. When you all come up with your perfect sauce let me know I will carry it also at JJ’s. Make sure it has a perfect label on it nothing to gimmicky.

Bret, Bret, Bret. Why are you picking a fight with me? I lay no claims on being any sort of hot sauce expert, or having created the perfect sauce. I think you missed the point.

Gildo on 4/17/2007 at 6:07 pm said:

Bret, Bret, Bret. Why are you picking a fight with me? I lay no claims on being any sort of hot sauce expert, or having created the perfect sauce. I think you missed the point.

I’ll tell you. Gildo, what did you do?
Every time you post something, you are torn apart, guess thats the HSB love you are feeling. Chalk it up to that. Glad to see it doesnt keep you from saying what you want. Keep up the good work!

“What sells, 1st Labels 2nd Price”

Hey Bret, thats good to know.
Do you have any pics you could put on a cheap sauce!

Seriously, I think you have a good point. At least collectors will buy it at least once to have in their collection. And a few others too. Depends on the label and what its about. Taste should bring back the repeat customers, but the catchy label and price point will sell it first.

Gildo on 4/17/2007 at 6:07 pm said:

Bret, Bret, Bret. Why are you picking a fight with me? I lay no claims on being any sort of hot sauce expert, or having created the perfect sauce. I think you missed the point.

Im not sorry . It just on my side I see new items everyday and they all say that their product is the best. Sometimes I tell them that’s great when I have a taste before you buy section I will let you know. AGAIN I HAD BAD DAY.. NOT THE RIGHT TIME TO VENT.

Bret on 4/17/2007 at 6:35 pm said:

Im not sorry . It just on my side I see new items everyday and they all say that their product is the best. Sometimes I tell them that’s great when I have a taste before you buy section I will let you know. AGAIN I HAD BAD DAY.. NOT THE RIGHT TIME TO VENT.

That was suppose to say Im not picking on you. Sorry. Just sticking up for the Gimmick Label. Ok start fresh how in the hell is everyone doing tonight.

Any one need a beer. I do

Free beer

chrisk see if that brings Huv out. HeHe

Hey Bret, thats good to know.
Do you have any pics you could put on a cheap sauce!
Yes I do WOW What a label that would be. And the name of it ( Original Butt Sauce ) we will sell millons of bottles

Both have points acutally- Bret from the ‘mass consumption side’ & everyone else from the consumer side. As a consumer, I too would frown on a sauce that has such glaring mistakes on the label- if no more care goes into the label than that, how much care can go into the sauce? I also understand Bret- especially at his place- the only thing to catch the eye is the label. A mfg has about 2/10ths of a second to make an impression on a potential customer.

That’s why, with the exception of Bret, you won’t generally find my stuff in the ‘mass displays’. I prefer they buy it on taste but don’t hold a grudge on those that sell labels! It’s just not what I choose to do.

Why you feelin’ blue big buddy? Jungle freakin’ out again?

Bret on 4/17/2007 at 6:47 pm said:

Hey Bret, thats good to know.
Do you have any pics you could put on a cheap sauce!
Yes I do WOW What a label that would be. And the name of it ( Original Butt Sauce ) we will sell millons of bottles

LOL, sounds good

Bret on 4/17/2007 at 6:41 pm said:

chrisk see if that brings Huv out. HeHe

“Free” AND “beer” in the same post, you betcha…
Huv will sniff that out very soon, I’ll bet his ears were ringing

Bret on 4/17/2007 at 4:44 pm said:

Here we go again with the gimmick stuff. I forgot you are the Expert on Hot sauces. Lets look at this from a retail side. What sells, 1st Labels 2nd Price 3rd Taste. Granted that is mass market side of retail. Hot Shop have more of a chance to talk with the consumer and even let them taste before they buy. SO THANK YOU MANF THAT TAKE A CHANCE WITH A GIMMICK PRODUCT I WILL KEEP BUYING YOUR PRODUCTS. Gildo, GoonieNick, Anthony. When you all come up with your perfect sauce let me know I will carry it also at JJ’s. Make sure it has a perfect label on it nothing to gimmicky.

When something is on a label that is so mainstream to the industry as SCOVILLEUNITS , and it is incorrect by not just the slightest of breezes, but by a drastic amount, don’t you think the hobbyists are going to point this out right away?

I am not claiming to be an expert in sauce making, or manufacturing, etc. but I do consider myself a hobbyist of hot sauces. Most hobbyists do know something about their hobbies. Since I am not a manufacturer, distributor I don’t have any preconceived notions on companies, ingredients, etc. I am just in this for the love of all hot sauce!! LOL If such an attribute exists?

I agree with you in what you said in terms of marketing. However, if someone is going to gamble, big time, in terms of creating a false statement on a label and it works then hell it works!! more power to you.

I saw the label on the Habanero Scoville Units and I knew for sure it was not 300k even before I tried it. However, I like to try new things and I did and hell it did taste pretty good!!

Would I get it again? Probably not… But don’t take that the wrong way. Alot of hot sauces I try I never purchase again. There are only about 20 or 25 that I would re buy. I just like trying new things no matter what.

So in some sense I agree with you. If I had to stick to my guns and if I were a manufacturer I would try to keep my label as real as possible. However, all your points are accurate.

Cheers

I hope my Illegal Alien sauce applies to both catagories, fun label AND great sauce. Now thats a gimmick for sure, but……
We shall soon see, JJ’s shipment coming soon, I know I said Monday, but not what Monday !!!

Have a great night all, I have been sorta grouchy too as of late, but I am at that menopause age yannow?

I got something to fix the menopause problem, lol…

GoonieNick on 4/17/2007 at 7:45 pm said:

I got something to fix the menopause problem, lol…

Bring it on Goonie

GoonieNick on 4/17/2007 at 7:23 pm said:

When something is on a label that is so mainstream to the industry as SCOVILLEUNITS , and it is incorrect by not just the slightest of breezes, but by a drastic amount, don’t you think the hobbyists are going to point this out right away?

I am not claiming to be an expert in sauce making, or manufacturing, etc. but I do consider myself a hobbyist of hot sauces. Most hobbyists do know something about their hobbies. Since I am not a manufacturer, distributor I don’t have any preconceived notions on companies, ingredients, etc. I am just in this for the love of all hot sauce!! LOL If such an attribute exists?

I agree with you in what you said in terms of marketing. However, if someone is going to gamble, big time, in terms of creating a false statement on a label and it works then hell it works!! more power to you.

I saw the label on the Habanero Scoville Units and I knew for sure it was not 300k even before I tried it. However, I like to try new things and I did and hell it did taste pretty good!!

Would I get it again? Probably not… But don’t take that the wrong way. Alot of hot sauces I try I never purchase again. There are only about 20 or 25 that I would re buy. I just like trying new things no matter what.

So in some sense I agree with you. If I had to stick to my guns and if I were a manufacturer I would try to keep my label as real as possible. However, all your points are accurate.

Cheers

Thank you

Jim Campbell- StepUpForCharity.org on 4/17/2007 at 7:02 pm said:

Both have points acutally- Bret from the ‘mass consumption side’ & everyone else from the consumer side. As a consumer, I too would frown on a sauce that has such glaring mistakes on the label- if no more care goes into the label than that, how much care can go into the sauce? I also understand Bret- especially at his place- the only thing to catch the eye is the label. A mfg has about 2/10ths of a second to make an impression on a potential customer.

That’s why, with the exception of Bret, you won’t generally find my stuff in the ‘mass displays’. I prefer they buy it on taste but don’t hold a grudge on those that sell labels! It’s just not what I choose to do.

Why you feelin’ blue big buddy? Jungle freakin’ out again?

Thanks Jim. He is bored nothing to do except bug use. Maybe he will start on his Hotel. One of his next project.

Bret on 4/17/2007 at 6:40 pm said:

Free beer

FREE BEER is GOOD….. not suppose to have it with strep throat though

huvason on 4/17/2007 at 10:15 pm said:

FREE BEER is GOOD….. not suppose to have it with strep throat though

Huv,
Why don’t you just gargle with a little FKS Extreme, that should clear it right up!! :p

Uncle Big on 4/17/2007 at 10:23 pm said:

Huv,
Why don’t you just gargle with a little FKS Extreme, that should clear it right up!! :p

Now that’s a good idea! Need to make sure I dont mix it up with the baby bottle (she’s only up to extreme )

Keep me away from her.. Word on the street Huv is that you have someone who is nearby you who is ready to steal your crown, lol… wonder who that is..

huvason on 4/17/2007 at 10:25 pm said:

Now that’s a good idea! Need to make sure I dont mix it up with the baby bottle (she’s only up to extreme )

Extreme?? Wowzers, she’s startin’ early!
All I hope is that our baby will have my tolerance for heat. The Mrs. has pretty much stopped eating the heat since she got preggers.
Now, I don’t know if that’s a commonality among pregnant women, but I hope that’s not a sign of what our child’s palette will be like. God forbid
I can’t be having that, uh uh, no way.

chrisk on 4/17/2007 at 6:21 pm said:

I’ll tell you. Gildo, what did you do?
Every time you post something, you are torn apart, guess thats the HSB love you are feeling. Chalk it up to that. Glad to see it doesnt keep you from saying what you want. Keep up the good work!

I don’t know, I guess I’m just lucky. Bret made me cry.

Gildo on 4/17/2007 at 11:00 pm said:

I don’t know, I guess I’m just lucky. Bret made me cry.

Sorry. New Day I Have my Happy Face on.

GoonieNick on 4/17/2007 at 10:28 pm said:

Keep me away from her.. Word on the street Huv is that you have someone who is nearby you who is ready to steal your crown, lol… wonder who that is..

What crown??? I have 4 pricesses in the house with a crown, but none for me

Looks like Huv is gone for now. FKS trying to go for #2 position.

CaJohn on 4/18/2007 at 9:20 am said:

Looks like Huv is gone for now. FKS trying to go for #2 position.

LOL - yep…… Trying to get the top ten!

I have to agree that the misspelling on the label is a total turn off, but the rest of the label has a bit of a simple, yet classy look to it. Regardless of whether these guys are experts or not in the realm of hot sauce, good for them for trying to exploit something to make a buck. That’s the American dream.

A few things to ponder. What is the ratio between hot sauce fanatics, and the average Joe Schmoe that buys hot sauce on impulse? How many of the consumers out there actually know what a Scoville Unit is? How many people proof read the packaging of something for spelling and grammatical errors before putting it in the cart and purchasing?

So many people act like things of this nature are a personal slight against them. It’s business. They’re just selling a product. Don’t buy it if you don’t want to. It’s not like a new car that has malfunctioning air bags and could possibley kill you.

Has anybody contact the Better Business Bearue (however you spell that last word)? What about consumer reports? We can’t limit this news to just the blog… the American public MUST know about this atrosity!

Ok, I’ve had enough fun. Carry on

I agree with ryan, trying to make a buck is an American value…I have to go answer the door, it’s that horseman of the Apocalypse I ordered.:)

oh…put a comma between “ryan” and “trying” in the above post.

Ryan@angrypepper on 4/18/2007 at 4:04 pm said:

I have to agree that the misspelling on the label is a total turn off, but the rest of the label has a bit of a simple, yet classy look to it. Regardless of whether these guys are experts or not in the realm of hot sauce, good for them for trying to exploit something to make a buck. That’s the American dream.

A few things to ponder. What is the ratio between hot sauce fanatics, and the average Joe Schmoe that buys hot sauce on impulse? How many of the consumers out there actually know what a Scoville Unit is? How many people proof read the packaging of something for spelling and grammatical errors before putting it in the cart and purchasing?

So many people act like things of this nature are a personal slight against them. It’s business. They’re just selling a product. Don’t buy it if you don’t want to. It’s not like a new car that has malfunctioning air bags and could possibley kill you.

Has anybody contact the Better Business Bearue (however you spell that last word)? What about consumer reports? We can’t limit this news to just the blog… the American public MUST know about this atrosity!

Ok, I’ve had enough fun. Carry on

Ryan..It is good to see you back.let the fun begin!!!

Wow, the feedback is hotter than the sauce!!!

This bottle was from the very FIRST batch of our new sauce line and YES, I “made a call” on the spelling. BTW, we don’t have barcodes yet, and we also had some really messed up labels from shipping. All things I have to (and will) work on. The second batch is out and the labels are now different, but still using the same Scoville scale.

BUT, I feel the TASTE of the sauce is excellent (weird color? sure. the other sauces don’t glow green, check them out.) and all have more FLAVOR than heat. I love hot foods but do not like hurting myself while eating, so my sauces are not the world’s hottest.

Did I “make up” the Scoville Food Institute? You bet I did, and am damn proud of it! Marketing is the reason people buy stuff. Ask anyone. If you do not tell people about your product or get them excited, no one will know about it, stock it, sell it or try it. No one.

I used to manage mexican restaurants for a large chain and we only spelled it “jalepeno”. My bad. Sorry. Google has 182,000 examples of “jalepeno”.

Think of these as collectors bottles that will be available only through my eBay store while they last or at our booth #34 for the Jungle Jim’s Weekend of Fire event!!!!! GREAT for your collection…..

Anyway, we are truly thankful for the review and for the ability to reach a bunch folks who like hot sauce. We now have 4 different sauces out and I hope you try them all, and also check out our Periodic Table of Scoville Units(tm) T-Shirt !!!!

jon whaley on 4/26/2007 at 12:58 pm said:

Wow, the feedback is hotter than the sauce!!!

This bottle was from the very FIRST batch of our new sauce line and YES, I “made a call” on the spelling. BTW, we don’t have barcodes yet, and we also had some really messed up labels from shipping. All things I have to (and will) work on. The second batch is out and the labels are now different, but still using the same Scoville scale.

BUT, I feel the TASTE of the sauce is excellent (weird color? sure. the other sauces don’t glow green, check them out.) and all have more FLAVOR than heat. I love hot foods but do not like hurting myself while eating, so my sauces are not the world’s hottest.

Did I “make up” the Scoville Food Institute? You bet I did, and am damn proud of it! Marketing is the reason people buy stuff. Ask anyone. If you do not tell people about your product or get them excited, no one will know about it, stock it, sell it or try it. No one.

I used to manage mexican restaurants for a large chain and we only spelled it “jalepeno”. My bad. Sorry. Google has 182,000 examples of “jalepeno”.

Think of these as collectors bottles that will be available only through my eBay store while they last or at our booth #34 for the Jungle Jim’s Weekend of Fire event!!!!! GREAT for your collection…..

Anyway, we are truly thankful for the review and for the ability to reach a bunch folks who like hot sauce. We now have 4 different sauces out and I hope you try them all, and also check out our Periodic Table of Scoville Units(tm) T-Shirt !!!!

Jon, I’ll see you at JJ’s, we are booth 23. I’ll trade you a set of your 4 for my Alien set, what do ya say?

arizona jack, i’ll be glad to trade you! see u there!

jon

Jim Campbell- StepUpForCharity.org on 4/17/2007 at 9:01 am said:

Already has by several folks- Mild to Wild’s Fiery Hot Habanero

You know how much I like it Jim, if it went better with icecream, id um, just throw out the rest of my collection.