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Posted November 15, 2007 by Nick Lindauer in Hot Events
 
 

The Scovie Awards Placement and Product Evaluation Report


Following the release & announcement of the winners of the 2008 Scovie Awards, the following email was sent to everyone that entered….

Dear Scovie Awards Competitor:

With 783 entries into the 2008 Scovie Awards Competition, any win in any category is a big deal””but there are many more products that didn’t place in the top three in a category. If your product finished first in a Scovie category, wouldn’t you want to know how many other entries you beat? On the other hand, if your product finished dead last in a Scovie Awards category with 30 entries, wouldn’t you want to know that sad fact?

Wouldn’t you like to know the judges’ scores in the various tasting categories? Wouldn’t you like to know the comments made by the judges, even if they didn’t like your product? And wouldn’t you like to have your product packaging evaluated by an advertising professional?

The Scovies are about product quality as evaluated by food professionals, not about personal egos, so how your product placed in a category will give you much needed feedback on how your product should be competing in the marketplace. Sunbelt Shows is now offering this valuable information to our 2008 Scovie Awards competitors.

Here is the Scovie Placement and Product Evaluation Report information you will receive via email or fax:
–Product name
–Company name
–Category entered
–Number of entries into Category
–Placement of Product in the Category
–Average scores of your product as compared to perfect scores from the judges in the main judging categories:
–Appearance
–Aroma
–Texture
–Spice Blend
–Originality
–Flavor
–Overall Impression
–Comments from judges, if any (they only make comments when they really like or really dislike a product)

–Packaging Evaluation from professionally shot photo we take of your entries. (If for any reason we don’t have your product photos, you must supply them.)

Cost: $65 per product report, payable in advance by credit card or check.

To view a sample report, go here:
http://www.fiery-foods.com/dave2/scovie_analysis.asp

Granted – you do get a professional photo of your product – which for some is a nice value add, but $65 for a product review??? On top of the entry fee that has to be paid for each product entered? Ouch.

To quote one of the many angry emails I’ve received on this topic since yesterday: “It also smacks in the face of collegiality — the concept that we are all in this together, the selling of hot and fiery foods to the general public.

Thoughts??


Nick Lindauer

 
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