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New Summer Item: Budweiser Sauces

Anheuser-Busch and Vita Food Products, Inc. Join Forces to Extend Budweiser Trademark

ST. LOUIS (May 8, 2006) – Summer, an ice cold Budweiser and grilling with friends and family, what could be better? Anheuser-Busch has the answer and is kicking up the grilling season with a new line of Budweiser sauces, including a baste, two barbecue sauces and a wing sauce. Through a licensing agreement, Vita Food Products, Inc. will create and distribute the mouth-watering new line of Budweiser-branded sauces just in time to celebrate Independence Day.

“When we think about summer, we think about getting together with friends, grilling and enjoying ice cold Budweiser,” said Randall Blackford, director of Budweiser marketing, Anheuser-Busch Inc. “There are few things as distinctly American as Budweiser and barbecuing, and our line of Budweiser-branded sauces provides another way for home cooks and grillers to add flavor to their dishes.”

The Budweiser sauce recipes were created by a team of chefs led by Certified Executive Chef, Brent Wertz, at Anheuser-Busch’s Kingsmill Resort in Williamsburg, Va., in conjunction with Anheuser-Busch brewmasters. Recognized for his outstanding culinary expertise, Chef Wertz and his team created the new line in the tradition of Budweiser, using only the finest ingredients to craft special sauces resulting in an exceptional taste experience that will pair perfectly with America’s favorite beverage of moderation, beer. In fact, Budweiser is a key ingredient in the creation of these savory sauces. Vita Food Products has confirmed the alcohol content after production meets all government requirements to be classified as a non-beverage food product.

The Budweiser sauces will be available at grocery, gourmet and convenience stores and in casual dining chains.

“Vita is pleased to partner with Anheuser-Busch to further the brand exposure of Budweiser within the food industry and provide sauces with exceptional tastes similar to that of Budweiser beer,” said Stephen D. Rubin, president of Vita Food Products, Inc.
Vita Food Products, Inc.
The Vita Seafood division is a U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce and horseradish. The company markets and sells these items under the Vita®, Elf® and Grand Isle® brands. More than 95 percent of Vita Seafood’s sales are in kosher foods.

Vita Specialty Foods, a wholly owned subsidiary of the company, manufactures and distributes honey, salad dressings, cooking sauces, jams and jellies, and gift baskets under the Virginia Brand® name. It also offers a line of salad dressings, gourmet sauces, and beverages under its Oak Hill Farms® brand; and a line of hot sauce-based products under its Scorned Woman® brand name. For more information, visit www.vitafoodproducts.com.

Based in St. Louis, Anheuser­Busch is the leading American brewer, holding nearly 50 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser­Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2006. Anheuser­Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans. For more information, visit www.Anheuser­Busch.com.

# # #

Budweiser Sauce Recipes

Budweiser Baste
The Budweiser Basting Sauce is a perfect fit for fish, chicken, pork and beef. This sauce has a distinct mustard flavor that’s enhanced with a blend of fresh garden vegetables, herbs and a nice hint of caramelized sweetness. A touch of soy and citrus rounds out this great baste. Below is a recipe that incorporates the best of worlds, the new Budweiser basting sauce accompanied with a distinctive, full-flavored Budweiser beer. Enjoy!

Budweiser Basted Yard Bird
You will need:

– Four each boneless, wing or chicken breasts
– One 14-ounce bottle of Budweiser Basting Sauce
– 12-ounces of Budweiser
– Salt, pepper and granulated garlic

Preparation:

1. Season the chicken with the salt, pepper and garlic.
2. Mix the Budweiser Baste and Budweiser together in a bowl and coat the chicken.
3. Cover and Refrigerate for two hours.
4. Grill the chicken until cooked through and serve with your favorite side.

For an extra kick, add 2-ounces of soy sauce and 1 Tbsp. of fresh minced ginger

Budweiser Wing Sauce
The Budweiser Wing Sauce is built for, what else, a Budweiser! The wing sauce is nicely balanced with the right amount of heat, a hint of sweetness, a nice intermingling of butter and garlic with a pallet cleansing burst of vinegar. This sauce is comfortably mild and can be kicked up for those who love hot and spicy. Below is a recipe that’s sure to get your friends and family talking!

Budweiser Hot Popped Shrimp

You will need:

– 32 Rock Shrimp
– Three-ounces flour
– Two eggs, beaten
– Four-ounces cracker crumbs
– ½- ounce Budweiser Wing Sauce
– One tsp. black sesame seeds
– One tsp. white sesame seeds

Preparation:

1. Bread the shrimp by dusting with the flour, dipping in the eggs, then coating with cracker crumbs.
2. Pop the shrimp into a pan and fry until golden brown.
3. Toss with the sesame seeds and the Budweiser Wing Sauce.

Serve hot!

Budweiser Barbeque Sauce
Budweiser Barbeque Sauce is what barbeque wants to be. Using the best ingredients available, we’ve created a sauce that’s full flavored and unique – it’ll make you wonder how it can be so good! This sauce holds the perfect blend of heat, vinegar, fresh herbs and garden vegetables with subtle notes of hops, malts and rice that only a smooth, distinct Budweiser can add. Place this sauce in your food arsenal and you’ll become an instant crowd pleaser when it’s time to eat.

Barbeque Budweiser Burger

You will need:

– Two lbs. 90/10 ground sirloin
– One egg
– Two-ounces Budweiser Barbeque Sauce
– One clove garlic, minced
– ½-ounce Budweiser Wing Sauce
– Salt, pepper and granulated garlic

Preparation:

1. Blend all ingredients together until well incorporated.
2. Form the meat into 8-ounce patties.
3. Grill over medium flame until medium rare.

Beechwood Smoked Budweiser Barbeque Sauce
The Beechwood Smoked Budweiser Barbeque Sauce offers traditional barbeque flavor with subtle smokiness and a slightly tart and sweet balance that has a caramelized sugar finish. This sauce is complex enough to work with both lighter meats such as chicken, while holding true to bigger flavors like beef and ribs. The special Beechwood chips, made famous in the crafting of our world-famous Budweiser, are used in creating this sauce and the result is a flavor like no other with a finish that is subtly smoky with hints of hops and malt. This incredible sauce will have them clamoring for more.

Beechwood Smoked Barbeque Brisket

You will need:
– Two lbs. beef brisket
– One-ounce salt, pepper and granulated garlic

For Brisket Marinade:

– Three cups Beechwood Smoked Barbeque Sauce
– ½ cup Worcestershire sauce
– ½ cup Budweiser
– One cup beef stock
– One lime, juiced
– ¼ cup chopped parsley
– ½ cup brown sugar
– Five green onions, chopped
– Three cloves of garlic, mashed

Preparation:

1. Mix all of the marinade ingredients together well and marinate the brisket for up to 24 hours.
2. Remove the brisket from the marinade and sear off in a hot pan with a small amount of oil.
3. In a large roasting pan, place the marinade and the brisket.
4. Cover and cook for 2 – 2 ½ hours in a 350 degree oven.
5. When the brisket is fork tender remove from the oven and set aside.
6. Reduce the marinade until it coats a spoon and serve with the brisket.

Also, for your information here is a brief biography on Brent Wertz:

Brent E. Wertz Biography –
Brent Wertz, Certified Executive Chef (CEC), graduated from The Culinary Institute of America in 1987 with high honors. Upon graduation he began his culinary career working at renowned hotels from California to Scotland and has honed his craft for nearly two decades working on a variety of multi-regional cuisines. Wertz went on to earn the distinction of Certified Executive Chef from the American Culinary Federation.

In 2002 Wertz joined Anheuser-Busch’s Kingsmill Resort & Spa as Vice President of Food and Beverage where he oversees 11 food and beverage outlets. His culinary skills have played a major role in Kingsmill Resort & Spa’s winning local and national awards including the AAA “4-Diamond Award,” Conde Nast’s “Gold List,” Meeting and Conventions Magazine’s “Gold Key Award,” and Resort & Great Hotels “Connoisseur’s Choice Award.” In addition, Wertz has instituted an American Culinary Federation Apprentice program and serves as the National Apprentice Chair. He has also developed a line of Kingsmill signature sauces and seasonings and has been featured in PBS specials as well as on the Food Channel’s “Follow That Food.”

Nick Lindauer

Written by Nick Lindauer

The Original Hot Sauce Blog

Read more about Nick →


About the Author

116 responses to “New Summer Item: Budweiser Sauces”

  1. Vic Avatar

    Wow what a power company combination, coming from a retail/food based background I knew Vita had their hands in alot of different areas ( the bottled Herrings come to mind ) but I never knew they were so vast and acroos the board like that. With Budweiser on the label it should move well, I look forward to trying them. The receipe for the Rock Shrimp sounds good.

  2. Nick Lindauer Avatar

    Yeah – I think we need to try the Rock Shrimp with Defcon.

  3. MattUK Avatar

    They look cool. Wouldn’t mind trying those. Where can you get them from? Are you going to carry them Nick?

  4. Aaron Avatar
    Aaron

    Most interesting. These sound like something good to try out! I have quite a long list of sauces to try now 🙂

  5. DEFCON Creator Avatar

    [Comment ID #36425 Quote]
    Hint, marinate them overnight with a mix of #1 and #2 first.

  6. Anthony Avatar
    Anthony

    Just another huge corporation capitilizing on the hard work of independent sauce makers.

  7. Nick Lindauer Avatar

    [Comment ID #36426 Quote]

    No, I try to stick with the little guys – Budweiser’s stuff will be fun to try though

  8. DEFCON Creator Avatar

    [Comment ID #36433 Quote]
    I can see your point Anthony, but remember one thing, most mass produced global Orwellian-based conglomerates don’t have the personal touch when it comes to sauces. Not to rip on them, but look at stuff like Tabasco and Franks. While they make not completely suck, they lack the distinctive flavors of the specialty people like CaJohn, Jim, Gordon, Uncle Big, etc. (oh yeah, maybe me too). I wouldn’t worry about them capitalizing too much. Yeah, they’ll make a few bucks from the drones who are looking for nothing but a label, but in the long run, I don’t foresee much direct impact on the independant/specialty people.

  9. Nick Lindauer Avatar

    Yeah, I’m sure they will be on the grocery store shelves in no time – selling not because of the quality of the product but because of the brand name label.

  10. chrisk Avatar
    chrisk

    [Comment ID #36437 Quote]

    And because they have the $ to buy the shelf space to put it there 🙂

  11. Gordon Avatar

    With their leverage and economies of scale they’ll get distributed fairly quickly. I’m sure they will get a bunch of one time sales, but it’s the quality of an artisan product that creates a loyal following and repeat sales.

  12. Lee@DC Avatar

    Yeah, Damn the Man! Budweiser can kiss my ass! lol Miller’s better anyhow.

  13. huvason Avatar
    huvason

    [Comment ID #36443 Quote]

    You really shouldn’t hold back your feelings Lee 😀

  14. Lee@DC Avatar

    Sorry, I have a problem remaining in control when it comes to beer AND hot sauce….

  15. Lee@DC Avatar

    BTW- I wonder who really makes these sauces….

  16. Lee@DC Avatar

    [Comment ID #36446 Quote]Nevermind, I guess I should read the article before popping off like that.

  17. Dan@ BLP Labels Avatar

    [Comment ID #36447 Quote]

    You drunk already??

  18. chrisk Avatar
    chrisk

    [Comment ID #36446 Quote]

    come on Lee, fight fire with fire…ha ha

    they make beer and now hot sauce,
    so you just have to add beer to your product list 😉

  19. Lee@DC Avatar

    [Comment ID #36448 Quote]
    On Miller, too!

  20. Lee@DC Avatar

    [Comment ID #36449 Quote]
    Chris, how about instead we just license out the ‘Danny Cash’ name to a beer co-packer? Wouldn’t that be just as good? lol

  21. Dan@ BLP Labels Avatar

    [Comment ID #36451 Quote]

    Ahhh yes… The Champagne of Beers! My Favorite.

    On a side note – Tell Danny to check his email. I have some very important questions that need to be answered on your guys’ new project. I also CC’d you the email.

  22. Lee@DC Avatar

    I hope Dan checks his email then, because I’m off to a baseball game in a few minutes. Yeah it’s early, but my liver doesn’t own a watch so screw it!

  23. chrisk Avatar
    chrisk

    [Comment ID #36452 Quote]

    Perfect, Id like to see your logo on there…

    then you wouldnt have to worry about making sauce and beer…

  24. Dan@ BLP Labels Avatar

    [Comment ID #36454 Quote]

    Lee… Just remember:

    “You can’t drink all day, unless you start in the morning!”

    Those, my friends, are my words of wisdom for the day 😉

  25. chrisk Avatar
    chrisk

    [Comment ID #36456 Quote]

    Its always morning somewhere in the world, isnt it??? 😉

  26. chrisk Avatar
    chrisk

    [Comment ID #36456 Quote]

    [Comment ID #36458 Quote]

    Not words I live by, but if you do:

    enjoy it! 🙂

  27. Gordon Avatar

    If we’re all going to align with beer pakers….PBR-Capitol Punishment anyone? Defcon colt 45! Peppermastermiesterbreu, Danny Coors, Scotty Ice, The Three Coronas, ….This is kind of fun!

  28. Dan@ BLP Labels Avatar

    Samuel CaJohn’s Pale Ale

  29. DEFCON Creator Avatar

    You could have these affiliates as well: Badger-Lambic, MSK 800, Franks-In-Stein, Loco Luna Lager, Huv’s Hops, BeerTab-asco, Crapalacky Light……….

  30. Jim Campbell (StepUpForCharity.org) Avatar

    [Comment ID #36456 Quote]

    During my wifes’ stint as a bar tender, her crowd used to say “It ain’t a night until it’s light.” Had t-shirts done.

  31. DEFCON Creator Avatar

    And in the immortal words of Benjamin Franklin, “Beer is proof God loves us, and wants us happy”. No wonder he’s on the $100, he’s 100% correct.

  32. chrisk Avatar
    chrisk

    [Comment ID #36469 Quote]

    Wow creator you are way into this 😉

    is this your 2nd favorite pastime?

  33. DEFCON Creator Avatar

    Beer is good food. Not only does it give me great marketing ideas, it helps me utilize my remote viewing capabilities so as to keep in contact with the ZERO kids regarding the global domination we seek.

  34. Tracy C Avatar
    Tracy C

    [Comment ID #36424 Quote]

    I must agree Vic. Great marketing idea for Bud and Vita..Who knows, these may turn out to be some tasty products as well.

    Don’t knock it, till ya try it!

  35. chrisk Avatar
    chrisk

    [Comment ID #36475 Quote]

    Ahhh, I see, some insight into the Creator’s mind…lol 🙂

  36. chrisk Avatar
    chrisk

    [Comment ID #36480 Quote]

    Tra – to – the “C”

    a bit hot in the sun today, 🙂 come in for a break…lol

  37. Tracy C Avatar
    Tracy C

    [Comment ID #36483 Quote]

    Yes Chris, it’s quite NICE today!

  38. Cheffy Avatar
    Cheffy

    I think we are destined to be overwelmed by the national beer and liquor companie’s takes on marinades, hot sauces and barbeque sauces. I don’t have a problem with free enterprise, but I worry about the little guy. You all know I own a small BBQ restaurant here in Des Moines, and let me tell you it is hard to compete with Famous Dave and Texas Roadhouse. They have corporate dollars and backing that I don’t. I feel the same way about the Jack Daniels sauces and the Jim Beam Sauces and now these new Budweiser sauces. They can put the little guy out of business without even thinking about it. I know I am rambling, but Blair and Dave and CaJohn made it through the corporate land mine field, what about some of these new sauces just trying to get on their feet?? Anyway, just had a bad day and this was the cherry on my sunday and enticed me to grumble a little bit. I wish the best for Budweiser, but my prayers are for the little guys!!!!!

  39. Aaron Avatar
    Aaron

    I think budweiser makes enough money selling beer anyway 🙂 I for one have tasted bedweiser once and I intend to keep it that way 😀

  40. Tracy C Avatar
    Tracy C

    [Comment ID #36499 Quote]

    Cheffy, I agree . The big money guys seem to always have the advantage. In the “mainstream” that is. I believe that this is a huge marketing effort on Buds part to reel in their beer drinking followers. Eat Bud, Drink Bud and be merry. It will probably be a huge success. Just wait until the bikini clad Bud light girls start flashing the wing sauce to drunkin’ Nascar fans. On the hood of a race car no doubt. I feel your pain as the “little guy”, but you’ve got to look at how these big corporate types market their product, take notes, and learn from what seems to work, and stay away from what doesn’t. Would wing sauces be where they are today if the Hooter’s chain had never made it on to the scene? Not trying to be a stick in the mud here, just trying to look at the positive.

    I can tell you this. In order for us little guys to succeed in this growing “corporate” economy, we have to remain as partners, so to speak, and drop all of the “my sauce (company) is better than yours” attitude that I’ve seen pop up in this tiny industry within the last few months, and work together so that the general consumer will still have a place to get quality products, and services, that only “we” little guys can offer.
    Hang in there Cheffy!!

    Tracy C.

  41. Gordon Avatar

    [Comment ID #36509 Quote]

    Not so fast I’m writing this down, OK …skantly clad hot girls…race car hoods… drunk nascar fans….got it 🙂

    TRA-C and Cheffy got it. I have not experienced much of the “my co. is better stuff”, I have found all my coleauges (online and other) quite supportive. Supporting each other is the key. The big conglomerates are a free fire zone!

  42. Tracy C Avatar
    Tracy C

    Oops! One more thing. Sorry..The reason CaJohn, Dave, Blair, and I’d like to add Jim Campbell, all seem to be leading the pack and have been around since the beginning of time, just kiddin’, 🙂 is because they all work together as a team. They all have stuck to their passion of providing the consumer with excellent quality products. Working with one another and not trying to step on any body else in order to make it to the top. (Crapalaky) Just good down to earth people who love what they do, and respect the people who buy and sell their products. Ok, I’m done and leaving the room. Give me a few seconds before you start throwing things at me. Later Friends!

  43. Anthony Avatar
    Anthony

    [Comment ID #36499 Quote]

    Well Cheffy, if I am ever in your neck of the woods I would drop by in a second. I make it a priority to seek out the innovators and originators that lead the herd instead of follow it. If it wasn’t for the independants doing and creating the Mega-Corporations wouldn’t know a good idea if they choked on it.

  44. Mrs.Ryan Avatar
    Mrs.Ryan

    I would like to add that I have had the pleasure of ordering from 2 of the above mentioned companies and the customer service is very very very good, and that will keep me going to these 2 for ever and ever until they retire 😀 ok you twisted my arm it’s CaJohn and Tracy, Ryan has ordered from the others and I think he was pretty happy, I am going to see if Jim can match them here pretty soon 😀 so not only do you need scantily clad hot women, and race cars and beer but you need to have GREAT customer service. just my 2 cents.

  45. Mrs.Ryan Avatar
    Mrs.Ryan

    oh and I’d like to add Nick does a great job too….sorry Nick didn’t mean to leave you out.

  46. loco luna brian Avatar

    [Comment ID #36513 Quote]

    Count me in too Cheffy! I’m all for the ‘little guy’ 🙂

  47. Vic Avatar

    I would just like to add that “I am” scantly clad as well 😈

  48. Mrs.Ryan Avatar
    Mrs.Ryan

    ehhhhhh……I don’t think wearing JUST the pink helmet counts.. 🙄

  49. huvason Avatar
    huvason

    [Comment ID #36517 Quote]

    Now that’s scary! 🙂

  50. Vic Avatar

    [Comment ID #36518 Quote]

    A pink helmet and a big smile 😉

    [Comment ID #36519 Quote]

    Yeah you can say that again……what my poor wife has to endour 😯

  51. Mrs.Ryan Avatar
    Mrs.Ryan

    LMAO she is enduring quite well since she is still around… Hi Wendy

  52. Vic Avatar

    [Comment ID #36522 Quote]

    Nine years of Marital Bliss today!!! Actually…….it’s our anniversary today 😀

    Why she hasn’t run away screaming at the top of her lungs I’ll never know. :mrgreen:

  53. Tracy C Avatar
    Tracy C

    Cheffy, I’ll catch a fast jet to your eatery, as soon as those manufacturers that I mentioned earlier send me some chump change for kissing their booties…

  54. Tracy C Avatar
    Tracy C

    [Comment ID #36523 Quote]

    Congrats Vic and Wendy!!!!!

    Ryan says that Vic looks really sexy in a leather thong. Is this true??

  55. Vic Avatar

    [Comment ID #36524 Quote]

    Hey Tracy- gonna respond to that e-mail tonight bud, thanks again man

  56. huvason Avatar
    huvason

    [Comment ID #36523 Quote]

    Happy Anniversary!

  57. Tracy C Avatar
    Tracy C

    [Comment ID #36526 Quote]

    no problems mate!! take yer time..

  58. Vic Avatar

    [Comment ID #36527 Quote]

    Thanks huvason

  59. Tracy C Avatar
    Tracy C

    Dag nabbit..my comment counter is stuck on 650!! Am I in some sort of trouble? “Time out” perhaps because of my ranting today?

  60. huvason Avatar
    huvason

    [Comment ID #36530 Quote]

    it’s at 651 now

  61. Mrs.Ryan Avatar
    Mrs.Ryan

    [Comment ID #36530 Quote]

    YOU RANTED ……no way I do not believe it

  62. Tracy C Avatar
    Tracy C

    [Comment ID #36532 Quote]

    Well not offically a rant. Just flappin’ my lips via my fingers.

  63. Jim Campbell (StepUpForCharity.org) Avatar

    [Comment ID #36512 Quote]

    Well now… you’ve hit one of my favorite subjects on which to pull out the soapbox 🙂 Delete now or forever hold you piece 😛 CaJohn & I aren’t really ‘leading the pack’ except in estimation of our fellow chileheads, which is priceless. We struggle *hard* to try and keep afloat in this corporate world. I can guarantee you only one thing about the Budweiser stuff, irrespective of it’s taste- it will be made *waayyy* cheaper than John or Defcon or Scottie or any of the rest of us can make and that is not taking into account economics of scale.

  64. Aaron Avatar
    Aaron

    [Comment ID #36530 Quote]
    The counter cannot be the only reason you post 😀

    Also, it can be as cheap as budweiser wants to make it. I want the stuff I KNOW is good and is made by people that know what they are doing!

  65. Vic Avatar

    [Comment ID #36525 Quote]

    Hey don’t play coy now- you know damn well I do 😉

    The only problem is that the elastic gets all tangled in the butt hair- ouch!! 😥

  66. Aaron Avatar
    Aaron

    [Comment ID #36540 Quote]

    oh snap! TMI!! 🙂

  67. Jim Campbell (StepUpForCharity.org) Avatar

    We do indeed “stick to our passion” but we wouldn’t be the first folks to fall on our swords because of it 😉 Case in point… there are several habanero/garlic sauces out there. Several had goofy obscene labels. I decided to do a ‘statement sauce’ (my Red Savina(R) Garlic sauce) featuring *no* flaming butt holes or naked ladies n te label in response to them. They outsell me 100 to 1. CaJohn has had the same experience with his ‘goofy’ vs serious labels- people WANT goofy vs serious,

  68. Aaron Avatar
    Aaron

    [Comment ID #36543 Quote]

    Hmm I didn’t know that about the goofy labels. Me The bottle doesn’t matter I just want the contents. Naked ladies or not!

  69. Vic Avatar

    [Comment ID #36543 Quote]

    “Some” people Jim, some of us want them all!! I can admit that the “Goofy” labels catch my eye and we have many of them on the shelves- but I can say honestly that “Serious” is just as important and for the most part more valued. I would assume that on the overall the “Goofy’ sell better- but do the “Goofy” get the return sales, that return customer or do the sales have to be off set by producing another “Goofy” to obtain the dollars back.

  70. Aaron Avatar
    Aaron

    [Comment ID #36547 Quote]
    that sounds like a “goofy” theory to me 🙂

  71. Vic Avatar

    [Comment ID #36550 Quote]

    Hey now- don’t goof on my goofy, lol

  72. loco luna brian Avatar

    [Comment ID #36543 Quote]

    I think part of it depends on the distribution channels used too. You just can’t sell some of the more obscenly named/labeled bottles in all outlets. If you are going for retail other than online and specialty stores, the wild labels are out of luck. Groceries, national stores and most restaurants want something that looks a little more family friendly.

  73. MR Avatar

    [Comment ID #36469 Quote]

    My youngest daughter was a waitress at a restraunt that sold t-shirts with that quote on the back.

  74. MR Avatar

    I read the post but not all of the comments, I have a couple of questions:

    What is the heat factor?

    And even though it’s bud-does it taste great or is it less filling.

  75. DEFCON Creator Avatar

    “Would wing sauces be where they are today if the Hooter’s chain had never made it on to the scene?”

    Wing sauces were on the map way before Hooter’s started serving them. That is, if you call Hooter’s breading goopy things on a plate wings. I think that’s part of the allure though, the independant makers. There has been an explosion in the last couple of years of gourmet shops carrying the stuff you don’t find in huge supermarket chains. The explosion is still growing, so I would care to say that people with taste do not flock to a supermarket, but to a gourmet shop to find the best tasting stuff.

    “In order for us little guys to succeed in this growing “corporate” economy, we have to remain as partners, so to speak, and drop all of the “my sauce (company) is better than yours” attitude that I’ve seen pop up in this tiny industry within the last few months, and work together so that the general consumer will still have a place to get quality products, and services, that only “we” little guys can offer.”

    Exactly, and it truly seems this is how things have evolved here and on other forums. At the Fiery Foods Show, I met a dumptruck load of people in the business, and in a day or two regarded them a friends, not competitors. The independant market is growing by leaps and bounds, and is by far more on the cutting edge of new flavors and uses. The Big Brother companies, I don’t think, will ever be as quick to bend to the market as the independant, and will therefore always be a step or two behind.

    “I can guarantee you only one thing about the Budweiser stuff, irrespective of it’s taste- it will be made *waayyy* cheaper than John or Defcon or Scottie or any of the rest of us can make and that is not taking into account economics of scale.”

    Agreed Jim. I can’t speak for anyone else, but I’m mainly in it for the absolute fun I’ve had and will be having for the forseeable future. As I stated in the interview thread, “When it stops being fun, I close the door, look back, and think of what a great ride it was.”. Of course it would be nice to be a millionaire, but there is more to it than that. We’ve actually just dropped the price of our most expensive regular sauce (#1) by 40% because we are able to make more of it to supply the demand, hence reduced cost for us. Of course we don’t own a 500,000 sq. ft. factory, nor do I care to, but I think people know what they like and will consider brand loyalty when they find what that certain independant sauce.

    I don’t see the independant makers going anywhere anytime soon. The hot sauce market is a serious niche, which is and will be growing by leaps and bounds as it is now. Seeing the Big Brother companies responding to it like Budweiser did, just reaffirms this, as these companies with their thousands of demographic actuaries have seen something WE have seen before them, and have attempted to get there foot in the door. Yeah, so there’s some scantily-clad “mind of a door wedge” trollop posing with a Bud sauce on the hood of Tony Stewart’s car, it doesn’t matter. Perhaps when people try that stuff, they will be intrigued as to what other stuff is on the market, hence “A new chilihead is born”.

  76. huvason Avatar
    huvason

    [Comment ID #36600 Quote]

    Great post Creator. AND I actually understood all the words this time 🙂

  77. DEFCON Creator Avatar

    “Great post Creator. AND I actually understood all the words this time”

    I understand Huv, I tried to limit it to 3 syllables or less for you. 🙂

  78. huvason Avatar
    huvason

    [Comment ID #36607 Quote]

    That’s perfect! and even 3 is hard sometimes! MY 6 year is officially a better speller than me – it’s actually very funny (and kind of embarrassing 🙂 )

  79. Lisa Avatar

    Here Here Creator… very insightful… and TRUE!!

  80. Lee@DC Avatar

    I think you wrapped it up quite well, Creator. Sticking together is the key, it gives us power. And once you get the power, you get the women….
    We were also very impressed and excited at the warm reception we received at our first show, and we showed up with mohawks, colored hair, and a giant beer-drinking chile pepper mascot- pretty bold for a first appearance but the people were and are awesome. I have called and emailed Cajohn several times to ask advice and help and he always makes the time to help us find bottles or whatever we need. Jim has also helped us find mash and given us insight on some things. Many others have also helped us out for various things. These guys should be respected for that and it’s the responsibility of companies like us that they help to continue that trend when we are asked the same questions.
    I think this blog is a fantastic way for chileheads to find not only quality sauces but companies they want to support, and that will help the little guy bigtime.

  81. chrisk Avatar
    chrisk

    “I think this blog is a fantastic way for chileheads to find not only quality sauces but companies they want to support, and that will help the little guy bigtime”

    Well said Lee.

    Although the BIG companies like BUD (Anheuser-Busch) can actively view the “goings-on” here on HSB and other such sites, and get the low-down on how we (chileheads) think. There is one thing they will never be able to duplicate. Even with all their money, power, and desire to lead, they will N E V E R know or feel the true chilehead spirit that is in all of the “little-guys”. Thats why they will never die!

    Sure their sauces will sell, and as a result (as Creator said) “A new chilihead is born”. Thats good, because once they see and taste all the flavor, style and flair all the “little-guys” have to offer, the big name’s sauce will soon be forgotten.

    So I guess we should give thanks to BUD for spending all their marketing dollars and in the end an making it better for all of us. The little manufacturers and consumers, we thank you. So raise your glass and just think, this Bud’s for us 😉

  82. DEFCON Creator Avatar

    That’s absolutely correct. As independants, it seems we all work quite well together as an very ecletic team. Diversity in this industry I think, is the key to success for all of us. The colored mohawks and beer drinking chili for the first show is hilarious. Hell, our first “big” show was last year in Albuquerque, with the labcoat goggles and respirator, people didn’t know if I was the janitor or the health inspector, which was funny as Hell. I do find it truly amazing how each party in this close-knit group in some twisted way actually compliments each other and work together for a common cause. The Big Brother companies cannot and never will be able to say the same thing. And the fact that these conglomerates are bending towards “our” market shows nothing but the fact “We” as a “Team” are a major player in this market, and perhaps can shift the market as “We” see fit. I guess you could see this as a form of global domination on a completely different level. Keep up the work!

  83. huvason Avatar
    huvason

    Does this mean that there is still room for more independant small players in this industry?

  84. chrisk Avatar
    chrisk

    [Comment ID #36631 Quote]

    Huvason,

    there is always room for the “huv-pizza”, dont worry 🙄

  85. chrisk Avatar
    chrisk

    🙄 he’s watching you toss the dough huvason

  86. huvason Avatar
    huvason

    [Comment ID #36633 Quote]

    There are pictures…. IT was GOOD and HOTTTTTTTT. I will send to Nick one of these days (i took them Sunday!)

    [Comment ID #36634 Quote]
    LOL – Cool

  87. Tracy C Avatar
    Tracy C

    [Comment ID #36631 Quote]

    Only if you’re willing to pose in a bikini with your Talon pizza. 🙂

  88. chrisk Avatar
    chrisk

    [Comment ID #36636 Quote]

    you can send them to me if you want, I wont post them, but would like to see them

    [Comment ID #36639 Quote]

    Ahhhh, no Tracy,
    huvason, just the pizza would be fine

  89. Mrs.Ryan Avatar
    Mrs.Ryan

    I don’t think we want to see that 😯

  90. Tracy C Avatar
    Tracy C

    Sooo Chris, are you saying that you would rather see Huv pose naked with his pizza?

  91. Mrs.Ryan Avatar
    Mrs.Ryan

    first pmac and his ring of fire….and now huv nekkie, booger you have a slight problem …… 😐

  92. huvason Avatar
    huvason

    [Comment ID #36643 Quote]

    I hear that!

    [Comment ID #36644 Quote]

    Man, this is turning BAD fast 🙂

  93. chrisk Avatar
    chrisk

    [Comment ID #36644 Quote]

    NO! just the pizza, no skin…lol

    [Comment ID #36647 Quote]

    NO! just the pizza, no skin…lol

  94. chrisk Avatar
    chrisk

    [Comment ID #36649 Quote]

    Huv, pizza is good

    Tracy is bad 😉

  95. huvason Avatar
    huvason

    [Comment ID #36647 Quote]

    slight

  96. chrisk Avatar
    chrisk

    [Comment ID #36651 Quote]

    [Comment ID #36647 Quote]

    So is mrs ryan, bad…lol

    huvason, they are jealous cause I am close enough to attend the huv-pizza day and they cant make it, gas is to expensive or something like that 😉

    besides, that means there is more (pizza) for me

  97. huvason Avatar
    huvason

    [Comment ID #36651 Quote]

    Check you email Chris 😀

  98. chrisk Avatar
    chrisk

    [Comment ID #36655 Quote]

    Ok huvason

    I have to wait till I get home cause work doesnt let me get to it while Im here…darn filters

    I can fire up the laptop and dial in (there is always a way around) if I have time.

    I think Im going to have to have pizza tonight.

  99. Mrs.Ryan Avatar
    Mrs.Ryan

    LMAO booger, I have my own bottle of Talon and know a place to get more…..I don’t have to pay for expensive gas to eat pizza 😛

  100. Mrs.Ryan Avatar
    Mrs.Ryan

    [Comment ID #36653 Quote]

    more for you….that says it all right there!!!!!

  101. chrisk Avatar
    chrisk

    [Comment ID #36660 Quote]

    you are soooo bad 🙂

  102. Mrs.Ryan Avatar
    Mrs.Ryan

    just calling it like i see it 😀

  103. Tracy C Avatar
    Tracy C

    “Perhaps when people try that stuff, they will be intrigued as to what other stuff is on the market, hence “A new chilihead is born”.”

    That is exactly the point that I was trying to make with the mention of Hooter’s, and I also think that this Bud thing will eventually bring more people over into the light. At sometime around 1980, a Hooter’s opened up in Atlanta near where I grew up. Of course as any good 17yr old male would do, I just had to check out the “wings”. It was my first experience with wings. Eventually, a few short yrs later, I realized that there had to be something better in wing sauces, and other hot stuff. That’s when my quest began. “A new chilihead was born”. And now you know the rest of the story..Well, not all of the story, but I’ll spare y’all the details.

  104. Mrs.Ryan Avatar
    Mrs.Ryan

    thank you 😛

  105. Budweiser Grilling Sauces

    Anheuser-Busch is kicking up the grilling season with a new line of Budweiser sauces, including a baste, two barbecue sauces and a wing sauce. Budweiser Wing Sauce, Budweiser Barbeque Sauce, Budweiser Baste, and Beechwood Smoked Budweiser Barbeque Sauc…

  106. dcg Avatar
    dcg

    has anyone tried any of these sauces? i think they were made available earilier in july…

  107. Bret Avatar
    Bret

    [Comment ID #46286 Quote]

    Yes. Not bad at all.

  108. Deborah Hill Avatar
    Deborah Hill

    I bought the regular and beechwood sauces at a Walmart SuperStore. When I began opening the beechwood bbq sauce, the bottle exploded. The lid and sauce erupted all over the kitchen and me, and the bottle continued to overflow til it was nearly half empty. It was really kind of scary. I then opened the regular sauce outside on the porch making sure to turn it away from me, and it was fine. I used it on baby back ribs and they turned out great.

  109. DEFCON Creator Avatar

    [Comment ID #66295 Quote]

    That proves it, Budweiser is bad for your health. LOL!

  110. desere Avatar
    desere

    I thought it was just me because I purchased a bottle of Budweiser Genuine Barbecue Sauce at Walmart in Stuart, Florida AND

    I opened it and as I did, it exploded in my face.

  111. Pat Avatar
    Pat

    Tried the Beechwood and it tastes great. Mine didn’t explode. Guess I am not special, lol. Anyway, of all the sauces I have tried lately, this one is the best.

  112. Kim Proctor Avatar
    Kim Proctor

    Tried the BBQ sauce and loved it. I just need to know where I can find it.

  113. richard Avatar
    richard

    how can I order the beechwood bq sauce

  114. MIchelle Avatar
    MIchelle

    I bought the beechwood BBQ sauce as a joke for my husband. Joke was on me – this is the best commercially made BBQ sauce I have ever tasted. It is even better than mine, I gotta admit. I can’t see going to all the work to make my own any more, as long as I can find more of this.

  115. Andrea Avatar
    Andrea

    I don’t shop at WalMart. Are there any other stores that carry the sauces that anyone knows of?

  116. Amy Avatar
    Amy

    I have the wing sauce all the time. Its realy good. It has lots of flavor in addition to heat. I reccomend it!