The Pure from Brooklyn Salsa Company

I rarely go to Central Market in Houston for a variety of reasons – but it’s a great place to go when it’s not crowded. When I’m there I always find a new sauce to try and this time I decided to venture over to the salsa section and pick up a new chip dip to try out.

I had actually picked up “The Harvest” – the white label and brown sauce color really stood out to me, but one look at the ingredients had me putting the jar down like it was on fire – and not in a good way. “The Harvest” contains squash and coconut milk to name a few ingredients. Not something I was willing to try right out of the gate. But the fact that they would put together a “salsa” like that (probably more of a dip) peaked my interest and I ended up bringing a jar of “The Pure” home.

It’s a very very thin salsa – closer to the consistency of an enchilada sauce then a true salsa. It’s so thin that it runs right off the chip – and barely any sticks behind.

But I didn’t let the runaway salsa deter me. I powered on and ended up going through a bowl of chips trying to detect any heat. Nada. Not a single tickle. Even though it’s labeled as “mild” this is a salsa that you could give to a baby. With absolutely zero heat and almost no determinable flavor beyond pureed veggies, I was about to give up on this salsa. But before I did, I ventured over to their website and saw that they recommended mixing the sauce into beer for a michelada. So with one last effort, I got a Dos Equis out of the fridge and poured myself a drink. At 3pm on a Sunday – why not, right?

Finally, something that this salsa is good for. It can replace the V8 or spicy tomato juice in your michelada. Growing up, my mom used to drink tomato juice and beer – sort of an un-spicy michelada and that’s exactly what this tastes like. Unlike the Sasa hot sauce, I’m not going to toss this right away. I’ll save it to dump in a soup or some other sauce that needs a tomato/veggie base. This is not a salsa that I would buy again but I won’t be discounting the Brooklyn Salsa company. I may even gather up the stones to try their squash dip. I dig the fact that they’ve created a salsa company in Brooklyn and that they use Conscious Methods.

The Brooklyn Salsa Company uses Conscious Methods which incorporates three main principles. Direct Trade. Local. Organic. Not only do we use certified organic ingredients from certified organic farms, we also source ingredients locally and internationally increasingly using Direct Trade, and carbon neutral practices. Simply put, we believe our practices are better than certified organic. We care deeply about the source of each ingredient in our jars, and our promise is to constantly evolve – pushing boundaries, giving back and exposing the voices and new methods we believe in.